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Understanding agile innovation management adoption for SMEs
Sharma, Shavneet; Gurmeet Singh; Jones, Paul; Kraus, Sascha - In: IEEE transactions on engineering management : EM 69 (2022) 6,2, pp. 3546-3557
Persistent link: https://www.econbiz.de/10013545810
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Social media in the marketing context : a state of the art analysis and future directions
Plume, Cherniece J.; Dwivedi, Yogesh K.; Slade, Emma L.; … - 2017
Persistent link: https://www.econbiz.de/10011570193
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Examining the deferred effects of gaming platform and game speed of advergames on memory, attitude, and purchase intention
Ghosh, Tathagata; Sreejesh, S.; Dwivedi, Yogesh K. - In: Journal of interactive marketing : a quarterly … 55 (2021), pp. 52-66
Persistent link: https://www.econbiz.de/10013041309
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The role of the social and technical factors in creating business value from big data analytics : a meta-analysis
Oesterreich, Thuy Duong; Anton, Eduard; Teuteberg, Frank; … - In: Journal of business research : JBR 153 (2022), pp. 128-149
Persistent link: https://www.econbiz.de/10013533980
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Information signals and bias in investment decisions : a meta-analytic comparison of prediction and actual performance of new ventures
Vazirani, Ashish; Sarkar, Subhro; Bhattacharjee, Titas; … - In: Journal of business research : JBR 155 (2023) 2, pp. 1-17
Persistent link: https://www.econbiz.de/10013492765
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Guest editorial: artificial intelligence for B2B marketing : challenges and opportunities
Dwivedi, Yogesh K.; Wang, Yichuan - In: Industrial marketing management : the international … 105 (2022), pp. 109-113
Persistent link: https://www.econbiz.de/10013494050
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The influence of digital entrepreneurship and entrepreneurial orientation on intention of family businesses to adopt artificial intelligence : examining the mediating role of business innovativeness
Upadhyay, Nitin; Upadhyay, Shalini; Al-Debei, Mutaz M.; … - In: International journal of entrepreneurial behavior & research 29 (2023) 1, pp. 80-115
Persistent link: https://www.econbiz.de/10013553726
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How organizational socialization occurring in virtual setting unique : a longitudinal study of socialization
Gupta, Parul; Prashar, Anupama; Giannakis, Mihalis; … - In: Technological forecasting & social change : an … 185 (2022), pp. 1-17
Persistent link: https://www.econbiz.de/10014234860
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Editorial introduction to the special issue: Social customer journey : behavioural and social implications of a digitally disruptive environment
Akram, Muhammad Shakaib; Dwivedi, Yogesh K.; Shareef, … - In: Technological forecasting & social change : an … 185 (2022), pp. 1-4
Persistent link: https://www.econbiz.de/10014239865
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Do chatbots establish "humanness" in the customer purchase journey? : an investigation through explanatory sequential design
Dwivedi, Yogesh K.; Balakrishnan, Janarthanan; … - In: Psychology & marketing 40 (2023) 11, pp. 2244-2271
Persistent link: https://www.econbiz.de/10014432396