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Revisiting the Big Middle : an fsQCA approach to unpack a large value market from a product specialist retailer's perspective

Azuma, Nobukazu; Yokoyama, Narimasa; Kim, Woonho - In: International journal of retail and distribution management 50 (2022) 8/9, pp. 900-921

Persistent link: https://www.econbiz.de/10013398139

The impact of e-retail usage on relative retail patronage formation

Yokoyama, Narimasa; Azuma, Nobukazu; Kim, Woonho - In: International journal of retail and distribution management 51 (2023) 13, pp. 16-32

Persistent link: https://www.econbiz.de/10014484183

Do online sales channels save brands of global companies from consumer boycotts? : a geographical analysis

Kim, Changju; Kim, Woonho; Nakami, Shinya - In: Journal of retailing and consumer services 68 (2022), pp. 1-8

Persistent link: https://www.econbiz.de/10013366372

Editorial: the parallax nature of studying business markets, relationships and networks

Andersen, Poul Houman; Kim, Woonho; Medlin, Christopher J. - In: Industrial marketing management : the international … 112 (2023), pp. A5-A7

Persistent link: https://www.econbiz.de/10014333937

Using a "lens" to re-search business markets, relationships and networks : tensions, challenges and possibilities

Ojansivu, Ilkka; Medlin, Christopher John; Andersen, … - In: Industrial marketing management : the international … 100 (2022), pp. 49-61

Persistent link: https://www.econbiz.de/10013206407

Do Online Sales Channels Save Brands of Global Companies from Consumer Boycotts? A Geographical Analysis

Kim, Changju; Kim, Woonho; Nakami, Shinya - 2022

This study empirically investigates the link between global companies' brand strength and consumers' actual purchase behaviors by considering online purchasability and the geographical area in the context of boycott campaigns. To test the hypotheses, we employed a hierarchical multiple...

Persistent link: https://www.econbiz.de/10014084870