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The role of trust in creating positive word of mouth and behavioral intentions : the case of online social networks
Barreda, Albert A.
;
Bilgihan, Anil
;
Kageyama, Yoshimasa
- In:
Journal of relationship marketing : innovations & …
14
(
2015
)
1
,
pp. 16-36
Persistent link: https://www.econbiz.de/10011289292
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Evaluating the impact of mega-sporting events on hotel pricing strategies : the case of the 2014 FIFA World Cup
Barreda, Albert A.
;
Zubieta, Sandra
;
Chen, Han
; …
- In:
Tourism review : the official journal of the AIEST
72
(
2017
)
2
,
pp. 184-208
Persistent link: https://www.econbiz.de/10011772628
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