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A case study and empirical examination of creating a new premium new energy vehicle brand by NIO
Yang, Yiweng
;
Zhang, Hui
;
Tao, Xiaobo
;
Ji, Xuehong
;
Li, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
11
,
pp. 3255-3278
Persistent link: https://www.econbiz.de/10015210879
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