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Invited comment on "opinion leadership and social contagion in new product diffusion"

Godes, David - In: Marketing science 30 (2011) 2, pp. 224-229

Persistent link: https://www.econbiz.de/10009006854

The strategic impact of references in business markets

Godes, David - In: Marketing science 31 (2012) 2, pp. 257-276

Persistent link: https://www.econbiz.de/10009548698

Product policy in markets with word-of-mouth communication

Godes, David - In: Management science : journal of the Institute for … 63 (2017) 1, pp. 267-278

Persistent link: https://www.econbiz.de/10011646431

What Drives Virality (Sharing, Spread) of YouTube Video Ads : Emotion vs Brand Prominence and Information

Tellis, Gerard J.; MacInnis, Deborah J.; Tirunillai, … - 2020

The authors test six theoretically-derived hypotheses about ad characteristics that influence digital sharing. Two completely independent field studies test these hypotheses using over 11 measures of emotions and over 60 ad characteristics. The results are consistent with our theory and robust...

Persistent link: https://www.econbiz.de/10014099091

Does online chatter really matter? : dynamics of user-generated content and stock performance

Tirunillai, Seshadri; Tellis, Gerard J. - 2011

Persistent link: https://www.econbiz.de/10009299489

Does online chatter really matter? : dynamics of user-generated content and stock performance

Tirunillai, Seshadri; Tellis, Gerard J. - In: MSI reports : working paper series (2011) 2, pp. 83-140

Persistent link: https://www.econbiz.de/10009726050

Mining marketing meaning from online chatter : strategic brand analysis of big data using latent Dirichlet allocation

Tirunillai, Seshadri; Tellis, Gerard J. - In: Journal of marketing research : JMR 51 (2014) 4, pp. 463-479

Persistent link: https://www.econbiz.de/10010399707

Does chatter really matter? : dynamics of user-generated content and stock performance

Tirunillai, Seshadri; Tellis, Gerard J. - In: Marketing science 31 (2012) 2, pp. 198-215

Persistent link: https://www.econbiz.de/10009548705

The impact of mergers and acquisitions on the sales force

Bommaraju, Raghu; Ahearne, Michael; Hall, Zachary R.; … - In: Journal of marketing research : JMR 55 (2018) 2, pp. 254-264

Persistent link: https://www.econbiz.de/10011845009

Does offline TV advertising affect online chatter? : quasi-experimental analysis using synthetic control

Tirunillai, Seshadri; Tellis, Gerard J. - In: Marketing science 36 (2017) 6, pp. 862-878

Persistent link: https://www.econbiz.de/10011791423