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Why the "sea of same"? : a qualitative look at DTCA within the larger context of healthcare marketing
Macias, Wendy - In: Health marketing quarterly 37 (2020) 2, pp. 155-175
Persistent link: https://www.econbiz.de/10012259411
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A 13-year content analysis of survey methodology in communication related journals
Macias, Wendy; Springston, Jeffrey K.; Lariscy, Ruth … - In: Journal of current issues and research in advertising : … 30 (2008) 1, pp. 79-94
Persistent link: https://www.econbiz.de/10003770184
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A conceptual framework for unsolicited commercial e-mail : perceived intrusiveness and privacy concerns
Morimoto, Mariko; Macias, Wendy - In: Journal of internet commerce 8 (2009) 3/4, pp. 137-160
Persistent link: https://www.econbiz.de/10003941375