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Borchers, Nils S.
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Explorations in critical studies of advertising
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Werbekommunikation : Entwurf einer kommunikationswissenschaftlichen Theorie der Werbung
Borchers, Nils S.
-
2014
Persistent link: https://www.econbiz.de/10010379523
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Crossing the borders : a theory of hybrid advertising formats
Borchers, Nils S.
- In:
Explorations in critical studies of advertising
,
(pp. 195-207)
.
2017
Persistent link: https://www.econbiz.de/10011595017
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3
Are many too much? : examining the effects of multiple influencer endorsements from a persuasion knowledge model perspective
Borchers, Nils S.
;
Hagelstein, Jens
;
Beckert, Johannes
- In:
International journal of advertising : the review of …
41
(
2022
)
6
,
pp. 974-996
Persistent link: https://www.econbiz.de/10013362121
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4
Schlüsselwerke der Werbeforschung
Meitz, Tino Georg Konrad
(
ed.
);
Borchers, Nils S.
(
ed.
); …
-
2022
Persistent link: https://www.econbiz.de/10012695685
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5
Social media influencers in strategic communication
Borchers, Nils S.
(
ed.
)
-
2022
Persistent link: https://www.econbiz.de/10012650039
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6
Die Bilanzierung der Insurance Revenues nach IFRS 17 für aktive Sachrückversicherungsverträge
Borchers, Nils
- In:
IRZ : Zeitschrift für internationale Rechnungslegung
17
(
2022
)
4
,
pp. 169-173
Persistent link: https://www.econbiz.de/10013188459
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