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Paul, Justin
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ECONIS (ZBW)
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1
Online consumer shopping behaviour : a review and research agenda
Singh, Kandarp
;
Basu, Rituparna
- In:
International journal of consumer studies
47
(
2023
)
3
,
pp. 815-851
Persistent link: https://www.econbiz.de/10014250634
Saved in:
2
Are they really different? : a study on apparel shoppers' retail format perception in USA and India
Basu, Rituparna
- In:
Global business review
16
(
2015
)
1
,
pp. 123-136
Persistent link: https://www.econbiz.de/10011309945
Saved in:
3
Promoting oral health in rural India : the case of pepsodent ; case discussion
Basu, Rituparna
- In:
Global business review
16
(
2015
)
3
,
pp. 540-542
Persistent link: https://www.econbiz.de/10011410144
Saved in:
4
Profiling the online premium brand consumers based on their fashion orientation
Sondhi, Neena
;
Basu, Rituparna
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
2
,
pp. 380-397
Persistent link: https://www.econbiz.de/10013553060
Saved in:
5
Marketing analytics : the bridge between customer psychology and marketing decision-making
Basu, Rituparna
;
Lim, Weng Marc
;
Kumar, Anil
;
Kumar, Satish
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2588-2611
Persistent link: https://www.econbiz.de/10014432503
Saved in:
6
Antecedents of online purchase intention among ageing consumers
Roy, Gobinda
;
Basu, Rituparna
;
Ray, Samudyuti
- In:
Global business review
24
(
2023
)
5
,
pp. 1041-1057
Persistent link: https://www.econbiz.de/10014432604
Saved in:
7
Format perception of Indian apparel shoppers : case of single and multi-brand stores
Basu, Rituparna
;
Sengupta, Kalyan
;
Guin, Kalyan K.
- In:
The IUP journal of marketing management : IJMM
11
(
2012
)
3
,
pp. 25-37
Persistent link: https://www.econbiz.de/10009660077
Saved in:
8
Child socialization practices : implications for retailers in emerging markets
Basu, Rituparna
;
Sondhi, Neena
- In:
Journal of retailing and consumer services
21
(
2014
)
5
,
pp. 797-803
Persistent link: https://www.econbiz.de/10010407221
Saved in:
9
Role of children in family purchase across Indian parental clusters
Sindi, Neena
;
Basu, Rituparna
- In:
Young consumers : insight and ideas for responsible …
15
(
2015
)
4
,
pp. 365-379
Persistent link: https://www.econbiz.de/10010469424
Saved in:
10
An empirical analysis of purchase behaviour for football ancillaries : an emerging market perspective
Basu, Rituparna
;
Sondhi, Neena
- In:
Global business review
16
(
2015
)
5
,
pp. 879-890
Persistent link: https://www.econbiz.de/10011410162
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