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Consumer behaviour
36
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36
Brand management
35
Markenführung
35
Brand image
25
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25
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18
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Christodoulides, George
54
Khan, M. Sajid
14
Michaelidou, Nina
14
Boisvert, Jean
12
Naumann, Earl
6
Veloutsou, Cleopatra
6
Leek, Sheena
5
Stathopoulou, Anastasia
5
Ashill, Nicholas J.
4
De Chernatony, Leslie
4
Siamagka, Nikoletta-Theofania
4
Boukis, Achilleas
3
Chatzipanagiotou, Kalliopi
3
Pappu, Ravi
3
Semaan, Rania W.
3
Siamagka, Nikoletta Theofania
3
Williams, Paul
3
Ashill, Nicholas Jeremy
2
Bonhomme, Jennifer
2
Burton, Suzan
2
Daghfous, Abdelkader
2
Eisend, Martin
2
Haverila, Matti
2
Jevons, Colin
2
Pedeliento, Giuseppe
2
Presi, Caterina
2
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2
West, Douglas C.
2
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1
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1
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1
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1
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1
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1
Blackshaw, Pete
1
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1
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1
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Industrial marketing management : the international journal for industrial and high-tech firms
12
International marketing review
6
Journal of business research : JBR
6
Journal of advertising research
5
Journal of strategic marketing
5
The journal of product & brand management
5
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3
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3
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2
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2
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1
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1
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1
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Managing service quality : MSQ ; an international journal
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1
Marketing theory
1
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1
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The Routledge companion to contemporary brand management
1
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1
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ECONIS (ZBW)
OLC EcoSci
29
Other ZBW resources
22
RePEc
4
ArchiDok
1
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Toward a better understanding of the main antecedents and outcomes of consumer-based perceived product innovativeness
Boisvert, Jean
;
Khan, M. Sajid
- In:
Journal of strategic marketing
30
(
2022
)
3
,
pp. 296-319
Persistent link: https://www.econbiz.de/10013284055
Saved in:
2
The impact of integrated multi-unit service touchpoints on word-of-mouth recommendations, product satisfaction, and repurchase intentions
Boisvert, Jean
;
Khan, M. Sajid
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 37-57
Persistent link: https://www.econbiz.de/10014302707
Saved in:
3
Guest editorial: contemporary Issues in luxury marketing and branding
Christodoulides, George
;
Michaelidou, Nina
;
Khan, M. Sajid
- In:
Journal of strategic marketing
32
(
2024
)
4
,
pp. 551-553
Persistent link: https://www.econbiz.de/10014553338
Saved in:
4
Conceptualisation and modelling of the process behind brand association transfer
Boisvert, Jean
- In:
International journal of market research : JMRS ; the …
53
(
2011
)
4
,
pp. 541-556
Persistent link: https://www.econbiz.de/10009268684
Saved in:
5
The impact of vertical service line extensions and brand salience on reciprocal transfer of image and performance associations
Boisvert, Jean
- In:
Journal of service research : JSR
15
(
2012
)
4
,
pp. 443-459
Persistent link: https://www.econbiz.de/10009673017
Saved in:
6
The reciprocal impact of vertical service line extensions on parent brands : the roles of innovativeness, quality, and involvement
Boisvert, Jean
- In:
Managing service quality : MSQ ; an international journal
22
(
2012
)
6
,
pp. 546-564
Persistent link: https://www.econbiz.de/10009692810
Saved in:
7
Exploring memorable experiences in luxury hotels
Murray, Jessica C.
;
Harrington, Robert J.
;
Chathoth, …
- In:
International journal of contemporary hospitality management
37
(
2025
)
1
,
pp. 296-315
Persistent link: https://www.econbiz.de/10015210173
Saved in:
8
Understanding the causes of defection among satisfied B2B service customers
Naumann, Earl
;
Haverila, Matti
;
Khan, M. Sajid
; …
- In:
Journal of marketing management : MM
26
(
2010
)
9/10
,
pp. 878-900
Persistent link: https://www.econbiz.de/10008664032
Saved in:
9
Customer dissatisfaction and defection : the hidden costs of downsizing
Williams, Paul
;
Khan, M. Sajid
;
Naumann, Earl
- In:
Industrial marketing management : the international …
40
(
2011
)
3
,
pp. 405-413
Persistent link: https://www.econbiz.de/10008991582
Saved in:
10
The problem with standardizing international market research : a case study from B2B service
Khan, M. Sajid
;
Naumann, Earl
;
Haverila, Matti J.
- In:
Australasian marketing journal
22
(
2014
)
2
,
pp. 84-92
Persistent link: https://www.econbiz.de/10010400515
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