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The Silent Surfer: Experimenta...
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Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
2
Anspruchsgruppenorientierte Kommunikation : neue Ansätze zu Kunden-, Mitarbeiter- und Unternehmenskommunikation
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Dialogmarketing Perspektiven 2015/2016 : Tagungsband 10. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
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The silent surfer : experimentally manipulated live web content to study consumer behaviour
Seiler, Roger
;
Miesler, Linda
;
Hari, Jürg
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
33
(
2016
)
2
,
pp. 54-61
Persistent link: https://www.econbiz.de/10011560141
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2
Informational nudges as an effective approach in raising awareness among young adults about the risk of future disability
Miesler, Linda
;
Scherrer, Corinne
;
Seiler, Roger
; …
- In:
Journal of consumer behaviour : an international …
16
(
2017
)
1
,
pp. 15-22
Persistent link: https://www.econbiz.de/10011685011
Saved in:
3
Künstliche Intelligenz im Marketing
Seiler, Roger
;
Klaas, Michael
;
Hari, Jürg
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
36
(
2019
)
1
,
pp. 66-75
Persistent link: https://www.econbiz.de/10012010902
Saved in:
4
Marketing und Innovation : zwei, die sich doch nicht ganz so lieb haben
Hari, Jürg
- In:
Markt und Innovation
,
(pp. 107-120)
.
2007
Persistent link: https://www.econbiz.de/10003666158
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5
Imitating human forms in product design : how does anthropomorphism work, when does it work, and what does it affect?
Miesler, Linda
-
2011
Persistent link: https://www.econbiz.de/10009506879
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6
"Willingness to share" im Kontext Big Data : wie entscheiden Kunden, ob sie ihre persönlichen Daten mit Unternehmen teilen?
Miesler, Linda
;
Bearth, Angela
- In:
Dialogmarketing Perspektiven 2015/2016 : Tagungsband …
,
(pp. 49-66)
.
2016
Persistent link: https://www.econbiz.de/10011478093
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7
Should Net Promoter Score be supplemented with other customer feedback metrics? : an empirical investigation of Net Promoter Score and emotions in the mobile phone industry
Müller, Steffen
;
Seiler, Roger
;
Völkle, Melanie
- In:
International journal of market research
66
(
2024
)
2/3
,
pp. 303-320
Persistent link: https://www.econbiz.de/10014584482
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8
Fokus Wachstumsunternehmen : Analyse, Bewertung, Portfoliomanagement von Beteiligungen in Pharma, Biotech und Medtech
Stros, Michael
;
Hari, Jürg
-
2005
Persistent link: https://www.econbiz.de/10002834251
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9
The 30-second-sale : snap impressions of a retail sales person influence consumers decision making
Hari, Jürg
;
Stros, Michael
;
Marriott, John
- In:
Anspruchsgruppenorientierte Kommunikation : neue …
,
(pp. 53-66)
.
2008
Persistent link: https://www.econbiz.de/10003759626
Saved in:
10
Price sensitivity for green power in electricity markets : results from a conjoint analysis and a representative survey in Switzerland
Hari, Jürg
;
Karathanasis, Nikos
;
Burri, Stefan
- In:
Pricing perspectives : marketing and management …
,
(pp. 119-144)
.
2008
Persistent link: https://www.econbiz.de/10003775069
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