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Matte matters : when matte packaging increases perceptions of food naturalness

Marckhgott, Eva; Kamleitner, Bernadette - In: Marketing letters : a journal of research in marketing 30 (2019) 2, pp. 167-178

Persistent link: https://www.econbiz.de/10012059959

A manager's toolbox for consumer-centric food packaging

Marckhgott, Eva; Kamleitner, Bernadette - In: Marketing review St. Gallen : Marketingfachzeitschrift … 38 (2021) 3, pp. 24-33

Persistent link: https://www.econbiz.de/10012542243

Silent persuasion : incidental use of promotional merchandise benefits unfamiliar brands

Kamleitner, Bernadette; Marckhgott, Eva - In: International journal of advertising : the review of … 40 (2021) 7, pp. 1135-1159

Persistent link: https://www.econbiz.de/10012650634

Nothing beats quality? The influence of consumer testing signs on the evaluation of print ads

Havlicek, Eva; Marckhgott, Eva - In: Challenges in an age of dis-engagement, (pp. 213-225). 2017

Persistent link: https://www.econbiz.de/10011692458

Cost-benefit-associations : a powerful but understudied construct

Kamleitner, Bernadette - In: Consumer behavior, (pp. 227-237). 2009

Persistent link: https://www.econbiz.de/10003838146

When Big Objects Mean a Small Sense of Ownership

Kamleitner, Bernadette - 2019

The size of a product is a key feature of its appearance and it also potentially affects object use. Six studies explore how size alienates even experienced consumers from objects when it affects perceptions of control over those objects. Findings from different product categories, acquisition...

Persistent link: https://www.econbiz.de/10012891421

Physical and digital privacy : how developed and developing countries differ in both vulnerability and protection

Brough, Aaron R.; Kamleitner, Bernadette; Martin, Kelly D. - In: Journal of international marketing 31 (2023) 4, pp. 76-79

Persistent link: https://www.econbiz.de/10014435079

Over-indebtedness and the interplay of factual and mental money management : an interview study

Kamleitner, Bernadette; Hornung, Bianca; Kirchler, Erich - In: New Zealand economic papers 45 (2011) 1/2, pp. 139-160

Persistent link: https://www.econbiz.de/10009129695

Risky discounts: Do people prefer them on a per-item or per-purchase basis and why?

Kamleitner, Bernadette; Mandel, David R.; Dhami, Mandeep K. - In: Journal of economic psychology : research in economic … 32 (2011) 6, pp. 951-961

Persistent link: https://www.econbiz.de/10009388844

Payment method and perceptions of ownership

Kamleitner, Bernadette; Erki, Berna - In: Marketing letters : a journal of research in marketing 24 (2013) 1, pp. 56-69

Persistent link: https://www.econbiz.de/10009723168