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Flipped : how bottom-up co-creation is replacing top-down innovation
Winsor, John
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2010
"Advertising leader John Winsor discusses how companies can use 'co-creation' tools to create new products, services, and marketing strategies in collaboration with their customers"--Provided by publisher
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Advancing computational biology and bioinformatics research through open innovation competitions
Blasco, Andrea
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Endres, Michael G.
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Sergeev, Rinat A.
; …
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2019
Persistent link: https://www.econbiz.de/10012063033
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Innovation contests for high-tech procurement
Paik, Jin H.
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Scholl, Martin
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Sergeev, Rinat
;
Randazzo, …
- In:
Research-technology management : RTM
63
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2020
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2
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pp. 36-45
Persistent link: https://www.econbiz.de/10012180871
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Baked-in : creating products and businesses that market themselves
Bogusky, Alex
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Winsor, John
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2009
Persistent link: https://www.econbiz.de/10003818799
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