Flipped : how bottom-up co-creation is replacing top-down innovation
John Winsor
| Year of publication: |
c 2010
|
|---|---|
| Authors: | Winsor, John |
| Publisher: |
Chicago : B2 Books |
| Subject: | Innovationsmanagement | Innovation management | Marketingmanagement | Marketing management | Kundenintegration | Customer integration |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 140 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Ratgeber ; Guidebook |
| Language: | English |
| Notes: | Rev. ed. of: Winsor, John: Beyond the brand Co-creating from the bottom-up -- Step one: focus on key voices -- Step two: get the story -- Step three: listen -- Step four: find inspiration -- Step five: hone your intuition -- Step six: find the center of gravity -- Step seven: tell the story. |
| ISBN: | 1-932841-48-2 ; 978-1-932841-48-0 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003932006