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Consumer behaviour
94
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94
Beziehungsmarketing
42
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31
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Loureiro, Sandra Maria Correia
133
Bilro, Ricardo Godinho
16
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13
Kaufmann, Hans Rüdiger
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Romero, Jaime
7
Japutra, Arnold
5
Langaro, Daniela
5
Miranda, Francisco J.
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Prentice, Catherine
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Sarmento, Eduardo Moraes
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Aleem, Aihoor
4
Breazeale, Michael
4
Han, Heesup
4
Jiménez-Barreto, Jano
4
Loureiro, Sandra M. C.
4
Al-Ansi, Amr
3
Eloy, Sara
3
Friedmann, Enav
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Rita, Paulo
3
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Amorim, Marlene
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Angelino, Fernando José de Aires
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Koo, Dong-mo
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International XR Conference / Annual conference <7., 2022, Lissabon>
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Journal of promotion management : innovations in planning and applied research
18
Journal of retailing and consumer services
10
Journal of business research : JBR
7
International journal of hospitality management
5
Journal of promotion management : JPM
5
Journal of travel and tourism marketing
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EuroMed journal of business
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International journal of consumer studies
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International journal of contemporary hospitality management
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Managerial challenges and social impacts of virtual and augmented reality
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Psychology & marketing
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World review of entrepreneurship, management and sustainable development
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Advances in computational intelligence and robotics (ACIR) book series
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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International journal of internet marketing and advertising : IJIMA
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International journal of retail & distribution management
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Investigaciones europeas de Dirección y Economía de la Empresa : IEDEE
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Journal for international business and entrepreneurship development
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of marketing communications
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Spanish journal of marketing
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The journal of brand management : an international journal
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The journal of product & brand management
2
The service industries journal
2
Tourism and hospitality research : THR
2
Baltic journal of management
1
Challenges and trends in modern banking
1
Cogent business & management
1
Creativity and innovation management
1
E-business : state of the art of ICT based challenges and solutions
1
Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1
1
Handbook of research on consumerism in business and marketing : concepts and practices
1
International journal of arts management
1
International journal of business and globalisation : IJBG
1
International journal of business performance management
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of retail and distribution management
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ECONIS (ZBW)
Other ZBW resources
25
RePEc
6
EconStor
4
OLC EcoSci
4
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1
How brand authenticity and consumer brand engagement can be expressed in reviews : a text mining approach
Rosado-Pinto, Filipa
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
26
(
2020
)
4
,
pp. 457-480
Persistent link: https://www.econbiz.de/10012179137
Saved in:
2
Authenticity : shedding light on the branding context
Rosado-Pinto, Filipa
;
Loureiro, Sandra Maria Correia
- In:
EuroMed journal of business
19
(
2024
)
3
,
pp. 544-570
Persistent link: https://www.econbiz.de/10015327496
Saved in:
3
Following up the article "effects of atmospherics on emotions and intention with respect to involvement in different shopping environments" by Loureiro, Koo, and Ribeiro
Loureiro, Sandra Maria Correia
;
Koo, Dong-Mo
- In:
Journal of global scholars of marketing science : …
28
(
2018
)
2
,
pp. 208-213
Persistent link: https://www.econbiz.de/10011891457
Saved in:
4
The role of the rural tourism experience economy in place attachment and behavioral intentions
Loureiro, Sandra Maria Correia
- In:
International journal of hospitality management
40
(
2014
),
pp. 1-9
Persistent link: https://www.econbiz.de/10010388610
Saved in:
5
Exploring the attractiveness of manufacturer brands and retailer own-brands in supermarket context
Loureiro, Sandra Maria Correia
- In:
International journal of retail & distribution management
45
(
2017
)
10
,
pp. 1095-1113
Persistent link: https://www.econbiz.de/10011811544
Saved in:
6
Tell what you want but do not irritate me : a senior perspective about advertising
Loureiro, Sandra Maria Correia
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 198-214
Persistent link: https://www.econbiz.de/10011875375
Saved in:
7
Managerial challenges and social impacts of virtual and augmented reality
Loureiro, Sandra Maria Correia
(
ed.
)
-
2020
Persistent link: https://www.econbiz.de/10012135428
Saved in:
8
Using immersive and artificial intelligence technologies to promote different industries : editorial
Loureiro, Sandra Maria Correia
- In:
Journal of promotion management : innovations in …
28
(
2022
)
2
,
pp. 111-112
Persistent link: https://www.econbiz.de/10012801959
Saved in:
9
Promoting brand relationships : guest editorial
Loureiro, Sandra Maria Correia
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 301-303
Persistent link: https://www.econbiz.de/10012179024
Saved in:
10
Promoting brand relationships
Loureiro, Sandra Maria Correia
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012179149
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