Purpose – The purpose of this paper is to explore and analyse sustainability management practices carried out in a British university then develop ‒for its Egyptian university partner‒ adapted strategy map and balanced scorecard to communicate and evaluate its sustainability...

The importance of using the Internet and the accompanying browsing of websites, especially social networking sites (SNS), has increased due to its many benefits, which benefit users, consumers, and stakeholders. The benefits of using the Internet include obtaining information from anywhere, at...

This study aims to explore the factors which discriminate between the use at different levels of the social media in Egypt. Facebook will be the focused of this research, as a particular application of the social media. The study will divide Facebook users on the basis of three groups of...

The purpose of this study is to identify the main CRM campaign dimensions affecting consumers’ attitude toward firms and purchase intention applied on on-demand ride services in Egypt. A qualitative exploratory study was conducted at first that employed in-depth interviews and one focus group...