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ECONIS (ZBW)
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1
Going green to be morally clean : an examination of environmental behavior among materialistic consumers
Tang, Yihui
;
Hinsch, Christian
- In:
Psychology & marketing
35
(
2018
)
11
,
pp. 845-862
Persistent link: https://www.econbiz.de/10011970110
Saved in:
2
Optimal resource allocation with time-varying marketing effectiveness, margins and costs
Raman, Kalyan
;
Mantrala, Murali K.
;
Sridhar, Shrihari
; …
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
1
,
pp. 43-52
Persistent link: https://www.econbiz.de/10009490133
Saved in:
3
The bricks that build the clicks : newsroom investments and newspaper online performance
Tang, Yihui
;
Sridhar, Shrihari
;
Thorson, Esther
; …
- In:
JMM : the international journal on media management
13
(
2011
)
2
,
pp. 107-128
Persistent link: https://www.econbiz.de/10009267484
Saved in:
4
Construction of heterogeneous conjoint choice designs : a new approach
Liu, Qing
;
Tang, Yihui
- In:
Marketing science
34
(
2015
)
3
,
pp. 346-366
Persistent link: https://www.econbiz.de/10011291348
Saved in:
5
When less is more : the downside of customer knowledge sharing in new product development teams
Tang, Yihui
;
Marinova, Detelina
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
2
,
pp. 288-307
Persistent link: https://www.econbiz.de/10012290963
Saved in:
6
Wired for work : brain-computer interfaces' impact on frontline employees' well-being
De Keyser, Arne
;
Jaramillo, Susana
;
Li, Jiarui
;
Tang, Yihui
- In:
Journal of service management
36
(
2025
)
1
,
pp. 1-26
Persistent link: https://www.econbiz.de/10015401018
Saved in:
7
Promoting social resilience in service communities : a molecular biology perspective
Tang, Yihui
;
Blocker, Christopher
- In:
The journal of services marketing
36
(
2022
)
7
,
pp. 895-907
Persistent link: https://www.econbiz.de/10013407618
Saved in:
8
Incorporating direct customers' customer needs in a multi-dimensional B2B market segmentation approach
Tang, Yihui
;
Mantrala, Murali K.
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 252-263
Persistent link: https://www.econbiz.de/10014555812
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9
Community building in virtual participation charity sport events
Bunds, Kyle
;
Tang, Yihui
;
Koenigstorfer, Joerg
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
17/18
,
pp. 1738-1764
Persistent link: https://www.econbiz.de/10014450116
Saved in:
10
Context in augmented reality marketing : does the place of use matter?
Au, Simon von der
;
Rauschnabel, Philipp A.
;
Felix, Reto
; …
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2447-2463
Persistent link: https://www.econbiz.de/10014432412
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