Narrow search
Showing 1 - 10 of 41
Cover Image
The role of brand gratitude in consumer relationships with cool brands
Koskie, Melanie Moore; Freling, Ryan E.; Locander, … - In: The journal of product & brand management 33 (2024) 4, pp. 419-435
Persistent link: https://www.econbiz.de/10015165139
Cover Image
Cool brands and hot attachments : their effect on consumers' willingness to pay more
Koskie, Melanie Moore; Locander, William B. - In: European journal of marketing 57 (2023) 4, pp. 905-929
Persistent link: https://www.econbiz.de/10014252220
Cover Image
How electronic word of mouth (eWOM) shapes consumer social media shopping
Beck, Brittany; Koskie, Melanie Moore; Locander, William - In: Journal of consumer marketing 40 (2023) 7, pp. 1002-1016
Persistent link: https://www.econbiz.de/10014471169
Cover Image
A bridge to relevance : on the history of the Academy of Marketing Science® (AMS)
Babin, Barry J.; Moulard, Julie Guidry; Lindquist, Jay D. - In: AMS review : official publication of the Academy of … 11 (2021) 3/4, pp. 454-463
Persistent link: https://www.econbiz.de/10012819696
Cover Image
Unraveling consumer suspense : the role of hope, fear, and probability fluctuations
Moulard, Julie Guidry; Kroff, Michael W.; Folse, Judith … - In: Journal of business research : JBR 65 (2012) 3, pp. 340-346
Persistent link: https://www.econbiz.de/10009507198
Cover Image
Establishing human brands : determinants of placement success for first faculty positions in marketing
Scheinbaum, Angeline Close; Moulard, Julie Guidry; … - In: Journal of the Academy of Marketing Science 39 (2011) 6, pp. 922-941
Persistent link: https://www.econbiz.de/10010218005
Cover Image
Psychological ownership : a social marketing advertising message appeal? : not for women
Folse, Judith Anne Garretson; Moulard, Julie Guidry; … - In: International journal of advertising : the quarterly … 31 (2012) 2, pp. 291-315
Persistent link: https://www.econbiz.de/10009744452
Cover Image
Artist authenticity : how artists' passion and commitment shape consumers' perceptions and behavioral intentions across genders
Moulard, Julie Guidry; Hamilton Rice, Dan; Popp … - In: Psychology & marketing 31 (2014) 8, pp. 576-590
Persistent link: https://www.econbiz.de/10010399726
Cover Image
Causer-related marketing : factors promoting campaign evaluations
Folse, Judith Anne Garretson; Grau, Stacy Landreth; … - In: Journal of current issues and research in advertising : … 35 (2014) 1, pp. 50-70
Persistent link: https://www.econbiz.de/10010383160
Cover Image
Brand authenticity : testing the antecedents and outcomes of brand management's passion for its products
Moulard, Julie Guidry; Raggio, Randle D.; Folse, Judith … - In: Psychology & marketing 33 (2016) 6, pp. 421-436
Persistent link: https://www.econbiz.de/10011491944