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Carrillat, François A.
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Astous, Alain d'
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3
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Weapons of mass intrusion : the leveraging of ambush marketing strategies
Carrillat, François A.
;
Colbert, François
;
Feigné, …
- In:
European journal of marketing : EJM
48
(
2014
)
1/2
,
pp. 314-335
Persistent link: https://www.econbiz.de/10010344076
Saved in:
2
Why advertisers should embrace event typicality and maximize leveraging of major events
Carrillat, François A.
;
Mazodier, Marc
;
Eckert, Christine
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
6
,
pp. 1585-1607
Persistent link: https://www.econbiz.de/10015192942
Saved in:
3
The attenuation effects of time and "sensemaking" surveys on customer revenge
Grégoire, Yany
;
Khamitov, Mansur
;
Carrillat, François A.
- In:
Journal of the Academy of Marketing Science
53
(
2025
)
1
,
pp. 172-196
Persistent link: https://www.econbiz.de/10015192994
Saved in:
4
40 years of loyalty programs : how effective are they? : generalizations from a meta-analysis
Belli, Alex
;
O'Rourke, Anne-Maree
;
Carrillat, François A.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
1
,
pp. 147-173
Persistent link: https://www.econbiz.de/10012819749
Saved in:
5
Fortuitous brand image transfer : investigating the side effect of concurrent sponsorships
Carrillat, François A.
;
Harris, Eric G.
;
Lafferty, …
- In:
Journal of advertising : official publication of the …
39
(
2010
)
2
,
pp. 109-123
Persistent link: https://www.econbiz.de/10003986816
Saved in:
6
When the decision ball keeps rolling : an investigation of the Sisyphus effect among maximizing consumers
Carrillat, François A.
;
Ladik, Daniel M.
;
Legoux, Renaud
- In:
Marketing letters : a journal of research in marketing
22
(
2011
)
3
,
pp. 283-296
Persistent link: https://www.econbiz.de/10009305520
Saved in:
7
The sponsor-event geographical match as a dimension of event-sponsor fit : an investigation in Europe and North America
Carrillat, François A.
;
Astous, Alain d'
;
Davoine, Victor
- In:
Australasian marketing journal
21
(
2013
)
4
,
pp. 264-270
Persistent link: https://www.econbiz.de/10010242951
Saved in:
8
Power imbalance issues in athlete sponsorship versus endorsement in the context of a scandal
Carrillat, François A.
;
Astous, Alain d'
- In:
European journal of marketing : EJM
48
(
2014
)
5/6
,
pp. 1070-1091
Persistent link: https://www.econbiz.de/10010388096
Saved in:
9
The sponsorship-advertising interface : is less better for sponsors?
Carrillat, François A.
;
Astous, Alain d'
- In:
European journal of marketing : EJM
46
(
2012
)
3/4
,
pp. 562-574
Persistent link: https://www.econbiz.de/10009535661
Saved in:
10
When motivation is against debtors' best interest : the illusion of goal progress in credit card debt repayment
Besharat, Ali
;
Carrillat, François A.
;
Ladik, Daniel M.
- In:
Journal of public policy & marketing : JPP & M ; an …
33
(
2014
)
2
,
pp. 143-158
Persistent link: https://www.econbiz.de/10010439143
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