When the decision ball keeps rolling : an investigation of the Sisyphus effect among maximizing consumers
François A. Carrillat; Daniel M. Ladik; Renaud Legoux
| Year of publication: |
2011
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|---|---|
| Authors: | Carrillat, François A. ; Ladik, Daniel M. ; Legoux, Renaud |
| Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 22.2011, 3, p. 283-296
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| Subject: | Konsumentenverhalten | Consumer behaviour | Entscheidung unter Unsicherheit | Decision under uncertainty | Rationalität | Rationality | Kundenzufriedenheit | Customer satisfaction | Marktforschung | Market research |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009305520