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Occasionally open, always an experience : limiting store hours
Miller, Nancy Jean
;
Yan, Ruoh-nan
;
Calamari, Sage
- In:
International journal of retail & distribution management
42
(
2014
)
2
,
pp. 92-105
Persistent link: https://www.econbiz.de/10010250114
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2
Promoting the right attitude : exploring the ethical fashion attitudes of fashion aficionados and materialists
Bae, Su Yun
;
Yan, Ruoh-nan
- In:
Journal of fashion marketing and management
27
(
2023
)
6
,
pp. 1064-1087
Persistent link: https://www.econbiz.de/10014430543
Saved in:
3
The impact of message and message source on Gen Y consumers' attitudes and purchase intentions toward American Apparel
Yan, Ruoh-nan
;
Ogle, Jennifer Paff
;
Hyllegard, Karen H.
- In:
Journal of marketing communications
16
(
2010
)
4
,
pp. 203-224
Persistent link: https://www.econbiz.de/10008650938
Saved in:
4
Does formality matter? : effects of employee clothing formality on consumers' service quality expectations and store image perceptions
Yan, Ruoh-nan
;
Yurchisin, Jennifer
;
Watchravesringkan, …
- In:
International journal of retail & distribution management
39
(
2011
)
5
,
pp. 346-362
Persistent link: https://www.econbiz.de/10009155492
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5
Application of the stimulus-organism-response model to the retail environment : the role of hedonic motivation in impulse buying behavior
Chang, Hyo Jung
;
Eckman, Molly
;
Yan, Ruoh-nan
- In:
The international review of retail, distribution and …
21
(
2011
)
3
,
pp. 233-249
Persistent link: https://www.econbiz.de/10009260851
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6
An investigation of mothers' and tween doughters' clothing preferences and purchase intentions toward a prosocial clothing company
Ogle, Jennifer Paff
;
Hyllegard, Karen H.
;
Yan, Ruoh-nan
- In:
Journal of fashion marketing and management
18
(
2014
)
1
,
pp. 70-84
Persistent link: https://www.econbiz.de/10010259703
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7
An exploratory study of the decision processes of fast versus slow fashion consumers
Watson, Maegan Zarley
;
Yan, Ruoh-nan
- In:
Journal of fashion marketing and management
17
(
2013
)
2
,
pp. 141-159
Persistent link: https://www.econbiz.de/10009771283
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8
Female consumers' fanning of companies on Facebook : the influence of generational cohort
Hyllegard, Karen H.
;
Ogle, Jennifer Paff
;
Yan, Ruoh-nan
; …
- In:
International journal of electronic marketing and …
5
(
2012/13
)
3
,
pp. 222-241
Persistent link: https://www.econbiz.de/10009746614
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9
College students' responses to prosocial marketing claims on apparel hang tags
Hyllegard, Karen H.
;
Ogle, Jennifer Paff
;
Yan, Ruoh-nan
- In:
Journal of fashion marketing and management
18
(
2014
)
3
,
pp. 269-283
Persistent link: https://www.econbiz.de/10010392842
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10
Moderating effects of situational characteristics on impulse buying
Chang, Hyo Jung
;
Yan, Ruoh-nan
;
Eckman, Molly
- In:
International journal of retail & distribution management
42
(
2014
)
4
,
pp. 298-314
Persistent link: https://www.econbiz.de/10010380578
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