The impact of message and message source on Gen Y consumers' attitudes and purchase intentions toward American Apparel
Ruoh-nan Yan, Jennifer Paff Ogle and Karen H. Hyllegard
| Year of publication: |
2010
|
|---|---|
| Authors: | Yan, Ruoh-nan ; Ogle, Jennifer Paff ; Hyllegard, Karen H. |
| Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 1317851-9. - Vol. 16.2010, 4, p. 203-224
|
| Subject: | Altersgruppe | Age group | Verkaufsförderung | Sales promotion | Werbewirkung | Advertising effects | Marketingmanagement | Marketing management | Bekleidungsindustrie | Clothing industry | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008650938