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Games people play with brands : an application of transactional analysis to marketplace relationships
Molesworth, Mike; Grigore, Georgiana F.; Jenkins, Rebecca - In: Marketing theory 18 (2018) 1, pp. 121-146
Persistent link: https://www.econbiz.de/10011825712
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A qualitative investigation of innovation between third-party logistics providers and customers
Wagner, Stephan M.; Sutter, Reto - In: International journal of production economics 140 (2012) 2, pp. 944-958
Persistent link: https://www.econbiz.de/10009682467
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Customer relationship challenges following international acquisitions
Öberg, Christina - In: International marketing review 31 (2014) 3, pp. 259-282
Persistent link: https://www.econbiz.de/10010375169
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Investigating the linkages between types and supplier relationships in seritized environments
Saccani, Nicola; Visintin, Filippo; Rapaccini, Mario - In: International journal of production economics 149 (2014), pp. 226-238
Persistent link: https://www.econbiz.de/10010356786
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"Staging the past, enacting the present" : experiential marketing in the performing arts and heritage sectors
Conway, Tony; Leighton, Debra - In: Arts marketing : an international journal ; AM 2 (2012) 1, pp. 35-51
Persistent link: https://www.econbiz.de/10009573185
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Should I stay or should I go? : Customers’ reactions faced with the deterioration of a business relationship
Vidal, David; Fenneteau, Hervé; Paché, Gilles - In: The journal of business & industrial marketing 31 (2016) 1, pp. 47-58
Persistent link: https://www.econbiz.de/10011539323
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Three dimensions of service recovery : examining relationship and impact
Kumar, Maneesh; Kumar, Niraj - In: Supply chain management : an international journal 21 (2016) 2, pp. 273-286
Persistent link: https://www.econbiz.de/10011544928
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The role of digital channels in industrial marketing communications
Karjaluoto, Heikki; Mustomen, Nora; Ulkuniemi, Pauliina - In: The journal of business & industrial marketing 30 (2015) 6, pp. 703-710
Persistent link: https://www.econbiz.de/10011382374
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Design methods for decision support systems : a perspective of small business B2C e-commerce environment
Khatun, Madhury; Miah, Shah Jahan - In: International journal of business intelligence research … 9 (2018) 1, pp. 38-52
Persistent link: https://www.econbiz.de/10011879808
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In CARSs we trust : how context-aware recommendations affect customers’ trust and other business performance measures of recommender systems
Panniello, Umberto; Gorgoglione, Michele; Tuzhilin, … - In: Information systems research : ISR 27 (2016) 1, pp. 182-196
Persistent link: https://www.econbiz.de/10011460186