Should I stay or should I go? : Customers’ reactions faced with the deterioration of a business relationship
David Vidal and Hervé Fenneteau (Montpellier Research in Management, Montpellier University, Montpellier, France) and Gilles Paché (CRET-LOG, Aix-Marseille Université, Aix-en-Provence, France)
| Year of publication: |
2016
|
|---|---|
| Authors: | Vidal, David ; Fenneteau, Hervé ; Paché, Gilles |
| Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 31.2016, 1, p. 47-58
|
| Subject: | Case studies | Buyer-seller relationships | Business-to-Business marketing | B-to-B-Marketing | Business-to-business marketing | Lieferantenmanagement | Supplier relationship management | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JBIM-06-2014-0124 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011539323