Narrow search
Showing 1 - 10 of 14,614
Cover Image
The central role of the reputation of country-of-origin firms in developing markets
Jiménez, Nadia; San-Martin, Sonia - In: The journal of business & industrial marketing 31 (2016) 3, pp. 349-364
Persistent link: https://www.econbiz.de/10011523972
Cover Image
The mediation of trust in country-of-origin effects across countries
Jiménez, Nadia; San Martin, Sonia - In: Cross cultural management : an international journal 21 (2014) 2, pp. 150-171
Persistent link: https://www.econbiz.de/10010378650
Cover Image
The country of origin effect on consumer purchase intention : PLS modelling
Syriac Nellikunnel; Kavitha Haldorai; Abdul Rahman; … - In: International journal of business and globalisation : IJBG 19 (2017) 3, pp. 378-395
Persistent link: https://www.econbiz.de/10011848747
Cover Image
Antecedents of belief in global citizenship : a two-country empirical investigation
Gammoh, Bashar S.; Koh, Anthony C.; Okoroafo, Sam C.; … - In: Journal of global marketing 28 (2015) 1, pp. 52-66
Persistent link: https://www.econbiz.de/10010520761
Cover Image
To purchase or not to purchase US products : role of religiosity, animosity, and ethno-centrism among Malaysian consumers
Ahmed, Zafar U.; Rosdin Anang; Md. Nor Othman; … - In: The journal of services marketing 27 (2013) 7, pp. 551-563
Persistent link: https://www.econbiz.de/10010231173
Cover Image
The roles of consumer ethnocentrism, animosity, and cosmopolitanism in sponsorship effects
Lee, Richard; Mazodier, Marc - In: European journal of marketing : EJM 49 (2015) 5/6, pp. 919-942
Persistent link: https://www.econbiz.de/10011298077
Cover Image
The "tug of war" model of foreign product purchases
Asseraf, Yoel; Shoham, Aviv - In: European journal of marketing : EJM 50 (2016) 3/4, pp. 550-574
Persistent link: https://www.econbiz.de/10011574470
Cover Image
Think global and buy global : the influence of global identity on Indian consumers' behaviour toward chinese smartphone brands
Raman, Prashant; Aashish, Kumar - In: Journal of global marketing 34 (2021) 2, pp. 90-109
Persistent link: https://www.econbiz.de/10012584504
Cover Image
A memory theory perspective of consumer ethnocentrism and animosity
Lee, Richard; Lee, Kyung Tae; Li, Jianyao - In: European journal of marketing : EJM 51 (2017) 7/8, pp. 1266-1285
Persistent link: https://www.econbiz.de/10011725678
Cover Image
I am loving it, really? : the effect of ethnocentrism, animosity, and service quality on consumer purchase intention in fast food restaurants in India
Saini, Aarti; Parayitam, Satyanarayana - In: International journal of markets and business systems 4 (2020) 2, pp. 164-184
Persistent link: https://www.econbiz.de/10012515141