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Successful strategic alliances with international partners : key issues for small- to medium-sized enterprises
Wood, Van R.; Pitta, Dennis A.; Franzak, Frank J. - In: International journal of business innovation and research 3 (2009) 3, pp. 232-251
Persistent link: https://www.econbiz.de/10003840223
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Online gambling: murky legal status and vulnerable socio-economic environment pose public policy challenges
Wijnholds, Heiko de B.; Little, Michael W. - In: Journal of internet commerce 6 (2007) 1, pp. 119-138
Persistent link: https://www.econbiz.de/10003492712
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Regulatory and marketing challenges between the US and EU for online markets
Wijnholds, Heiko de B.; Little, Michael W. - In: Advances in electronic marketing, (pp. 229-245). 2005
Persistent link: https://www.econbiz.de/10003168536
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Product strategy in harsh economic times: Subway
Pitta, Dennis A. - In: The journal of product & brand management 19 (2010) 2, pp. 131-134
Persistent link: https://www.econbiz.de/10003993637
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Punctuated equilibrium and the evolution of the product manager
Katsanis, Lea Prevel; Pitta, Dennis A. - 2010
Persistent link: https://www.econbiz.de/10003922704
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Marketing from the end of the earth : the dilemma of Puerto Nativo Lodge
Santiago, Jose A.; Pitta, Dennis A. - In: The journal of product & brand management 20 (2011) 2, pp. 141-146
Persistent link: https://www.econbiz.de/10009231632
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Customers' relational models as determinants of customer engagement value
Kaltcheva, Velitchka D.; Patino, Anthony; Laric, Michael V. - In: The journal of product & brand management 23 (2014) 1, pp. 55-61
Persistent link: https://www.econbiz.de/10010358981
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Hallmarks in the development of marketing: Chinese managers' market orientation and ability to deliver service quality
Pitta, Dennis A.; Smith, Darlene Brannigan - In: International marketing : emerging markets, (pp. 155-187). 2011
Persistent link: https://www.econbiz.de/10008937369
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The emergence of marketing in Millennial new ventures
Lingelbach, David; Patino, Anthony; Pitta, Dennis A. - In: The journal of consumer marketing 29 (2012) 2, pp. 136-145
Persistent link: https://www.econbiz.de/10009541758
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Segmenting the toy industry : a study of pre-teen Millennials
Patino, Anthony; Kaltcheva, Velitchka D.; Lingelbach, David - In: The journal of consumer marketing 29 (2012) 2, pp. 156-162
Persistent link: https://www.econbiz.de/10009542411