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The first decade: emerging iss...
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Consumer behaviour
6
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4
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Uncles, Mark
15
Fortin, David
5
Romaniuk, Jenni
4
East, Robert
3
Singh, Jaywant
2
Beal, Virginia
1
Chan, Kaye
1
Chawdhary, Rahul
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The journal of consumer marketing
4
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3
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2
Australasian marketing journal
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European journal of marketing : EJM
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ECONIS (ZBW)
Other ZBW resources
16
OLC EcoSci
15
RePEc
2
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Guest editorial: The first decade: emerging issues of the twenty-first century in consumer marketing
Fortin, David
;
Uncles, Mark
- In:
The journal of consumer marketing
28
(
2011
)
7
,
pp. 472-475
Persistent link: https://www.econbiz.de/10009407528
Saved in:
2
Publishing replications in marketing
Uncles, Mark
- In:
International journal of market research : JMRS ; the …
53
(
2011
)
5
,
pp. 579-582
Persistent link: https://www.econbiz.de/10009373578
Saved in:
3
From marketing knowledge to marketing principles
Uncles, Mark
-
2008
Persistent link: https://www.econbiz.de/10003610627
Saved in:
4
Know thy changing consumer
Uncles, Mark
- In:
The journal of brand management : an international journal
15
(
2007/08
)
4
,
pp. 227-231
Persistent link: https://www.econbiz.de/10003653605
Saved in:
5
Integrating consumer characteristics into the stochastic modelling of purchase loyalty
Rungie, Cam
;
Uncles, Mark
;
Laurent, Gilles
- In:
European journal of marketing : EJM
47
(
2013
)
10
,
pp. 1667-1690
Persistent link: https://www.econbiz.de/10010201724
Saved in:
6
Achieving reach in a multi-media environment : how a marketer's first step provides the direction fot the second
Romaniuk, Jenni
;
Beal, Virginia
;
Uncles, Mark
- In:
Journal of advertising research
53
(
2013
)
2
,
pp. 221-230
Persistent link: https://www.econbiz.de/10009778460
Saved in:
7
In 25 years, across 50 categories, user profiles for directly competing brands seldom differ : affirming Andrew Ehrenberg's principles
Uncles, Mark
;
Kennedy, Rachel
;
Nenycz-Thiel, Magda
; …
- In:
Journal of advertising research
52
(
2012
)
2
,
pp. 252-261
Persistent link: https://www.econbiz.de/10009618390
Saved in:
8
Do customer loyalty programs really work?
Dowling, Grahame R.
;
Uncles, Mark
-
2009
Persistent link: https://www.econbiz.de/10003784918
Saved in:
9
Measuring the market performance of brands : applications in brand management
Singh, Jaywant
;
Uncles, Mark
- In:
The Routledge companion to contemporary brand management
,
(pp. 13-31)
.
2016
Persistent link: https://www.econbiz.de/10011515338
Saved in:
10
Factors associated with the production of word of mouth
East, Robert
;
Uncles, Mark
;
Romaniuk, Jenni
;
Dall'Olmo …
- In:
International journal of market research : JMRS ; the …
57
(
2015
)
3
,
pp. 439-458
Persistent link: https://www.econbiz.de/10011376263
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