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17.02.1985
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From Super Mario to Skyrim : a framework for the evolution of video game consumption
Kuo, Andrew
;
Hiler, Jacob L.
;
Lutz, Richard J.
- In:
Journal of consumer behaviour : an international …
16
(
2017
)
2
,
pp. 101-120
Persistent link: https://www.econbiz.de/10011685026
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2
Brave new World of Warcraft : a conceptual framework for active escapism
Kuo, Andrew
;
Lutz, Richard J.
;
Hiler, Jacob L.
- In:
The journal of consumer marketing
33
(
2016
)
7
,
pp. 498-506
Persistent link: https://www.econbiz.de/10011642206
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3
Why do we twitch? : vicarious consumption in video-game livestreaming
Kohls, Harper
;
Hiler, Jacob L.
;
Cook, Laurel Aynne
- In:
Journal of consumer marketing
40
(
2023
)
6
,
pp. 639-650
Persistent link: https://www.econbiz.de/10014332318
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4
Editorship of Harper W. Boyd Jr. (1975 - 1978)
Lutz, Richard J.
- In:
Journal of marketing research : JMR
51
(
2014
)
1
,
pp. 101-104
Persistent link: https://www.econbiz.de/10010349012
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5
Marketing scholarship 2.0
Lutz, Richard J.
- In:
Journal of marketing
75
(
2011
)
4
,
pp. 225-234
Persistent link: https://www.econbiz.de/10009270877
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6
The influence of selective attention and inattention to products on subsequent choice
Janiszewski, Chris A.
;
Kuo, Andrew
;
Tavassoli, Nader T.
- In:
Journal of consumer research : JCR ; an …
39
(
2012/13
)
6
,
pp. 1258-1274
Persistent link: https://www.econbiz.de/10009740314
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7
The impact of perceptual congruence on the effectiveness of cause-related marketing campaigns
Kuo, Andrew
;
Hamilton Rice, Dan
- In:
Journal of consumer psychology : JCP : the official …
25
(
2015
)
1
,
pp. 78-88
Persistent link: https://www.econbiz.de/10010485549
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8
How fitting! The influence of fence-context fit on price discrimination fairness
Kuo, Andrew
;
Rice, Dan Hamilton
;
Fennell, Patrick
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 2634-2640
Persistent link: https://www.econbiz.de/10011506178
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9
Catch and shoot : the influence of advergame mechanics on preference formation
Kuo, Andrew
;
Hamilton Rice, Dan
- In:
Psychology & marketing
32
(
2015
)
2
,
pp. 162-172
Persistent link: https://www.econbiz.de/10010527179
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10
The moderating role of donation quantifiers on price fairness judgments
Fennell, Patrick B.
;
Coleman, Joshua T.
;
Kuo, Andrew
- In:
Journal of business research : JBR
110
(
2020
),
pp. 464-473
Persistent link: https://www.econbiz.de/10012237881
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