Similar Search Results - EconBiz

The effect of demographic and personality characteristics on fashion shopping proneness : a study of the Indian market

Roy, Subhadip; Sethuraman, Raj; Saran, Rashmita - In: International journal of retail & distribution management 44 (2016) 4, pp. 426-447

Persistent link: https://www.econbiz.de/10011515595

Personality and fashion consumption : a conceptual framework in the Indian context

Saran, Rashmita; Roy, Subhadip; Sethuraman, Raj - In: Journal of fashion marketing and management 20 (2016) 2, pp. 157-176

Persistent link: https://www.econbiz.de/10011575483

Country of Origin vs. Consumer Perception : A Literature Review

Saran, Rashmita; Gupta, Nitin - 2012

The concept of Country of Origin (COO) has been used by many researchers in order to study the context of purchasing products made in the home country vis-a-vis products that are available globally. The concept of COO is viewed as an important cue which would impact consumer decision-making...

Persistent link: https://www.econbiz.de/10014162994

Country of origin vs. consumer perception : a literature review

Saran, Rashmita; Gupta, Nitin - In: The IUP journal of marketing management : IJMM 11 (2012) 4, pp. 66-75

Persistent link: https://www.econbiz.de/10009702561

Has real time spot electricity market in India impacted day-ahead spot electricity market?

Saran, Rashmita; Supra, Bharath; Girish G P; Singh, Sweta - In: International Journal of Energy Economics and Policy : IJEEP 14 (2024) 5, pp. 347-355

Persistent link: https://www.econbiz.de/10015116736

National brand and store brand price competition : who hurts whom?

Sethuraman, Raj - 1995

Persistent link: https://www.econbiz.de/10000917641

What makes consumers pay more for national brands than for store brands : image or quality?

Sethuraman, Raj - 2000

Persistent link: https://www.econbiz.de/10001539707

Private-label marketing strategies in packaged goods : management beliefs and research insights ; Report No. 06-108

Sethuraman, Raj - In: MSI reports : working paper series (2006) 2, pp. 27-44

Persistent link: https://www.econbiz.de/10003346466

Assessing the external validity of analytical results from national brand and store brand competition models

Sethuraman, Raj - In: Marketing science 28 (2009) 4, pp. 759-781

Persistent link: https://www.econbiz.de/10003885065

Measuring national brands' equity over store brands

Sethuraman, Raj - In: Review of marketing science 1 (2003) 2, pp. 1-26

Persistent link: https://www.econbiz.de/10003887702

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