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Enhancing theory development in service research
Brodie, Roderick J.
;
Gustafsson, Anders
- In:
Journal of service management
27
(
2016
)
1
,
pp. 2-8
Persistent link: https://www.econbiz.de/10011481967
Saved in:
2
Academic interface with marketing practice : leading and following and not losing the way?
Brodie, Roderick J.
- In:
Australasian marketing journal
18
(
2010
)
3
,
pp. 177-178
Persistent link: https://www.econbiz.de/10008653779
Saved in:
3
From goods to service branding : an integrative perspective
Brodie, Roderick J.
- In:
Marketing theory
9
(
2009
)
1
,
pp. 107-111
Persistent link: https://www.econbiz.de/10003826394
Saved in:
4
Service branding : enabling, making and delivering promises
Brodie, Roderick J.
- In:
The Routledge companion to contemporary brand management
,
(pp. 509-523)
.
2016
Persistent link: https://www.econbiz.de/10011515472
Saved in:
5
No one measure fits al : towards a meaningful portfolio of research performance measures ; commentary on the Soutar, Wilkinson, & Young article
Brodie, Roderick J.
- In:
Australasian marketing journal
23
(
2015
)
2
,
pp. 165-166
Persistent link: https://www.econbiz.de/10011338621
Saved in:
6
Commentary on "Working consumers : co-creation of brand identity, consumer identity and brand community identity"
Brodie, Roderick J.
- In:
Journal of business research : JBR
70
(
2017
),
pp. 430-431
Persistent link: https://www.econbiz.de/10011620563
Saved in:
7
Enhancing theory development in the domain of relationship marketing : how to avoid the danger of getting stuck in the middle
Brodie, Roderick J.
- In:
The journal of services marketing
31
(
2017
)
1
,
pp. 20-23
Persistent link: https://www.econbiz.de/10011615627
Saved in:
8
Customer satisfaction with service recovery
Gustafsson, Anders
- In:
Journal of business research : JBR
62
(
2009
)
11
,
pp. 1220-1222
Persistent link: https://www.econbiz.de/10003897473
Saved in:
9
Busy doing nothing : why politicians implement inefficient policies
Gustafsson, Anders
- In:
Constitutional political economy
30
(
2019
)
3
,
pp. 282-299
Persistent link: https://www.econbiz.de/10012251985
Saved in:
10
Advertising and interbrand competition : a New Zealand replication of a Western European study
Brodie, Roderick J.
- In:
New Zealand economic papers
19
(
1985
),
pp. 35-59
Persistent link: https://www.econbiz.de/10001009611
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