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The journal of consumer marketing
5
The journal of product & brand management
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ECONIS (ZBW)
Other ZBW resources
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OLC EcoSci
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Moving from service dominant to solution dominant brand innovation
Franzak, Frank
;
Pitta, Dennis
- In:
The journal of product & brand management
20
(
2011
)
5
,
pp. 394-401
Persistent link: https://www.econbiz.de/10009313972
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2
Design benefits, emotional responses, and brand engagement
Franzak, Frank
;
Makarem, Suzanne
;
Jar, Haeran
- In:
The journal of product & brand management
23
(
2014
)
1
,
pp. 16-23
Persistent link: https://www.econbiz.de/10010359016
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3
Guest editorial: The challenges and opportunities of marketing to Millennials
Pitta, Dennis
- In:
The journal of consumer marketing
29
(
2012
)
2
,
pp. 84-85
Persistent link: https://www.econbiz.de/10009541773
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4
How important are different socially responsible marketing practices? : an exploratoy study of gender, race, and income differences
Patino, Anthony
;
Kaltcheva, Velitchka D.
;
Pitta, Dennis
; …
- In:
The journal of consumer marketing
31
(
2014
)
1
,
pp. 2-12
Persistent link: https://www.econbiz.de/10010254029
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5
Technological advancements and social challenges for one-to-one marketing
Fowler, Danielle
;
Pitta, Dennis
;
Leventhal, Richard C.
- In:
The journal of consumer marketing
30
(
2013
)
6
,
pp. 509-516
Persistent link: https://www.econbiz.de/10010227345
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6
The importance and formalization of service quality dimensions : a comparison of Chile and the USA
Guesalaga, Rodrigo
;
Pitta, Dennis
- In:
The journal of consumer marketing
31
(
2014
)
2
,
pp. 145-151
Persistent link: https://www.econbiz.de/10010373824
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7
Transforming the nature and scope of new product development
Pitta, Dennis
;
Pitta, Elizabeth
- In:
The journal of product & brand management
21
(
2012
)
1
,
pp. 35-46
Persistent link: https://www.econbiz.de/10009519763
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8
Marketing challenges in serving Millennials
Pitta, Dennis
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009541777
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9
Using financial analysis to assess brand equity
Isberg, Steven C.
;
Pitta, Dennis
- In:
The journal of product & brand management
22
(
2013
)
1
,
pp. 65-78
Persistent link: https://www.econbiz.de/10009731528
Saved in:
10
The ultimate in new product design : molding the product concept to user learning needs
Swan, Hobart
;
Pitta, Dennis
- In:
The journal of product & brand management
19
(
2010
)
4
,
pp. 286-294
Persistent link: https://www.econbiz.de/10008658571
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