Narrow search
Showing 1 - 10 of 22
Cover Image
Suspicious minds : exploring neural processes during exposure to deceptive advertising
Craig, Adam W.; Loureiro, Yuliya Komarova; Wood, Stacy; … - In: Journal of marketing research : JMR 49 (2012) 3, pp. 361-372
Persistent link: https://www.econbiz.de/10009563645
Cover Image
Keeping consumers in the red : hedonic debt prioritization within multiple debt accounts
Besharat, Ali; Varki, Sajeev; Craig, Adam W. - In: Journal of consumer psychology : JCP : the official … 25 (2015) 2, pp. 311-316
Persistent link: https://www.econbiz.de/10011374505
Cover Image
Costly curves : how human-like shapes can increase spending
Romero, Marisabel; Craig, Adam W. - In: Journal of consumer research : JCR ; an … 44 (2017) 1, pp. 80-98
Persistent link: https://www.econbiz.de/10011763800
Cover Image
The impact of dynamic bundling on price fairness perceptions
Li, Wenjing; Hardesty, David M.; Craig, Adam W. - In: Journal of retailing and consumer services 40 (2018), pp. 204-212
Persistent link: https://www.econbiz.de/10011801931
Cover Image
Mapping time : how the spatial representation of time influences intertemporal choices
Romero, Marisabel; Craig, Adam W.; Kumar, Anand - In: Journal of marketing research 56 (2019) 4, pp. 620-636
Persistent link: https://www.econbiz.de/10012177605
Cover Image
Hidden price promotions : could retailer price promotions backfire?
Li, Wenjing; Hardesty, David M.; Craig, Adam W.; Song, Lei - In: Journal of retailing and consumer services 64 (2022), pp. 1-16
Persistent link: https://www.econbiz.de/10013209547
Cover Image
Are "10 grams of protein" better than "ten grams of protein"? : how digits versus number words influence consumer judgments
Romero, Marisabel; Craig, Adam W.; Mormann, Milica; … - In: Journal of consumer research : JCR ; an … 51 (2025) 5, pp. 1006-1026
Persistent link: https://www.econbiz.de/10015338662
Cover Image
The power that blinds : how power and persuasion knowledge affect marketplace interactions
Ziegler, Alexander H.; Barone, Michael J.; DeCarlo, … - 2025
Persistent link: https://www.econbiz.de/10015373352
Cover Image
The effects of discount location and frame on consumers' price estimates
DelVecchio, Devon; Lakshmanan, Arun; Krishnan, H. Shanker - In: Journal of retailing 85 (2009) 3, pp. 336-346
Persistent link: https://www.econbiz.de/10003892372
Cover Image
"Meaningful marketing" : a process investigation of how consumers reward noninterruptive, nonpersuasive marketing communication
Puligadda, Sanjay; DelVecchio, Devon; Gilbreath, Bob - In: Journal of marketing communications 20 (2014) 5, pp. 325-338
Persistent link: https://www.econbiz.de/10010423021