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A hybrid conjoint model for the identification of the UK supermarket choice determinants : an exploratory study
Saridakis, Charalabos - In: The international review of retail, distribution and … 19 (2009) 2, pp. 103-133
Persistent link: https://www.econbiz.de/10003873198
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The role of customer factors in multiple store patronage: a cost-benefit approach
Baltas, George; Argouslidis, Paraskevas C.; Skarmeas, … - In: Journal of retailing 86 (2010) 1, pp. 37-50
Persistent link: https://www.econbiz.de/10003969343
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Biologically inspired approaches to strategic service design : optimal service diversification through evolutionary and swarm intelligence models
Baltas, George; Tsafarakis, Stelios; Saridakis, Charalampos - In: Journal of service research : JSR 16 (2013) 2, pp. 186-201
Persistent link: https://www.econbiz.de/10009774877
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Hybrid particle swarm optimization with mutation for optimizing industrial product lines : an application to a mixed solution space considering both discrete and continuous design variables
Tsafarakis, Stelios; Saridakis, Charalampos; Baltas, George - In: Industrial marketing management : the international … 42 (2013) 4, pp. 496-506
Persistent link: https://www.econbiz.de/10009777576
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Outcomes of decision speed : an empirical study in product elimination decision-making processes
Argoulidis, Paraskevas; Baltas, George; Mavrommatis, Alexis - In: European journal of marketing : EJM 48 (2014) 5/6, pp. 982-1008
Persistent link: https://www.econbiz.de/10010388100
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The entrance of new products in the Cretan market
Angelaki, Eleni; Baltas, George; Baourakis, George; … - In: Journal of euromarketing 22 (2013) 1/2, pp. 74-85
Persistent link: https://www.econbiz.de/10010127909
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Using a hedonic price model to test prospect theory assertions : the asymmetrical and nonlinear effect of reliability on used care prcies
Prieto, Marc; Caemmerer, Barbara; Baltas, George - In: Journal of retailing and consumer services 22 (2015), pp. 206-212
Persistent link: https://www.econbiz.de/10010469045
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Measuring brand equity in the car market: a hedonic price analysis
Baltas, George; Saridakis, C. - In: Journal of the Operational Research Society : OR 61 (2010) 2, pp. 284-293
Persistent link: https://www.econbiz.de/10003938122
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Modeling price-related consequences of the brand origin cue : an empirical examination of the automobile market
Saridakis, Charalampos; Baltas, George - In: Marketing letters : a journal of research in marketing 27 (2016) 1, pp. 77-87
Persistent link: https://www.econbiz.de/10011444025
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Does ingredient advertising work? : some evidence on its impact
Giakoumaki, Christina; Aulōnitēs, Geōrgios I.; … - In: The journal of business & industrial marketing 31 (2016) 7, pp. 901-913
Persistent link: https://www.econbiz.de/10011564152