The role of customer factors in multiple store patronage: a cost-benefit approach
George Baltas; Paraskevas C. Argouslidis; Dionysis Skarmeas
| Year of publication: |
2010
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|---|---|
| Authors: | Baltas, George ; Argouslidis, Paraskevas C. ; Skarmeas, Dionysis |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 86.2010, 1, p. 37-50
|
| Subject: | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Lebensmitteleinzelhandel | Food retailing | Entscheidung unter Unsicherheit | Decision under uncertainty | Kosten-Nutzen-Analyse | Cost-benefit analysis |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003969343