Structure in product line management: The role of formalization in service elimination decisions
| Year of publication: |
2007
|
|---|---|
| Authors: | Argouslidis, Paraskevas C. ; Baltas, George |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 35.2007, 4, p. 475-491
|