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Corporate brand image of financial institutions : a consumer approach
Bravo, Rafael
;
Montaner, Teresa
;
Pina, José M.
- In:
The journal of product & brand management
21
(
2012
)
4
,
pp. 232-245
Persistent link: https://www.econbiz.de/10009625139
Saved in:
2
Brand extension feedback : the role of advertising
Martínez, Eva
;
Montaner, Teresa
;
Pina, José M.
- In:
Journal of business research : JBR
62
(
2009
)
3
,
pp. 305-313
Persistent link: https://www.econbiz.de/10003840042
Saved in:
3
Corporate brand image in retail banking : development and validation of a scale
Bravo, Rafael
;
Montaner, Teresa
;
Pina, Jose M.
- In:
The service industries journal
30
(
2010
)
7/8
,
pp. 1199-1218
Persistent link: https://www.econbiz.de/10003996856
Saved in:
4
Consumer response to gift promotions
Montaner, Teresa
;
De Chernatony, Leslie
;
Buil, Isabel
- In:
The journal of product & brand management
20
(
2011
)
2
,
pp. 101-110
Persistent link: https://www.econbiz.de/10009231639
Saved in:
5
La estrategia de marketing con causa : factores determinantes de su éxito
Buil, Isabel
;
Melero, Iguácel
;
Montaner, Teresa
- In:
Universia business review : revista trimestral de …
36
(
2012
),
pp. 90-107
Persistent link: https://www.econbiz.de/10009681415
Saved in:
6
La influencia de las acciones de marketing con causa en la actitud hacia la marca
Buil, Isabel
;
Martínez, Eva
;
Montaner, Teresa
- In:
Cuadernos de economía y dirección de la empresa : CEDE
15
(
2012
)
2
,
pp. 84-93
Persistent link: https://www.econbiz.de/10009576994
Saved in:
7
Factors influencing consumer evaluations of gift promotions
Buil, Isabel
;
De Chernatony, Leslie
;
Montaner, Teresa
- In:
European journal of marketing : EJM
47
(
2013
)
3/4
,
pp. 574-595
Persistent link: https://www.econbiz.de/10009733007
Saved in:
8
The effect of promotion type and benefit congruency on brand image
Montaner, Teresa
;
Pina, José-Miguel
- In:
The journal of applied business research
24
(
2008
)
3
,
pp. 15-28
Persistent link: https://www.econbiz.de/10003750759
Saved in:
9
Family influence on young adult's brand evaluation : an empirical analysis focused on parent-children influence in three consumer packaged goods
Bravo, Rafael
;
Fraj, Elena
;
Montaner, Teresa
- In:
The international review of retail, distribution and …
18
(
2008
)
3
,
pp. 255-268
Persistent link: https://www.econbiz.de/10003757746
Saved in:
10
Análisis del perfil psicográfico de los consumidores propensos a las promociones de productos de compra frecuente
Martínez, Eva
;
Montaner, Teresa
- In:
Cuadernos de economía y dirección de la empresa : CEDE
30
(
2007
),
pp. 63-92
Persistent link: https://www.econbiz.de/10003655614
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