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Editorial: Pricing in the modern world : the role of price-related and non-price related cues
Grewal, Dhruv; Roggeveen, Anne; Nordfält, Jens - In: The journal of product & brand management 23 (2014) 6, pp. 397-400
Persistent link: https://www.econbiz.de/10010429355
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How the order of sampled experiential products affects choice
Biswas, Dipayan; Grewal, Dhruv; Roggeveen, Anne - In: Journal of marketing research : JMR 47 (2010) 3, pp. 508-519
Persistent link: https://www.econbiz.de/10003983857
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Retailing in a connected world
Grewal, Dhruv; Roggeveen, Anne; Runyan, Rodney C. - In: Journal of marketing management : MM 29 (2013) 3/4, pp. 263-270
Persistent link: https://www.econbiz.de/10009761885
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Patterns in motion : how visual patterns in ads affect product evaluations
Farace, Stefania; Roggeveen, Anne; Ordenes, Francisco … - In: Journal of advertising 49 (2020) 1, pp. 3-17
Persistent link: https://www.econbiz.de/10012201574
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The impact of in-store inspirational (vs. deal-oriented) communication on spending : the importance of activating consumption goal completion
Grewal, Dhruv; Ahlbom, Carl-Philip; Noble, Stephanie M.; … - In: Journal of marketing research 60 (2023) 6, pp. 1071-1094
Persistent link: https://www.econbiz.de/10014427276
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Understanding how music influences shopping on weekdays and weekends
Ahlbom, Carl-Philip; Roggeveen, Anne L.; Grewal, Dhruv; … - In: Journal of marketing research 60 (2023) 5, pp. 987-1007
Persistent link: https://www.econbiz.de/10014384298
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Insights from in-store marketing experiments
Nordfält, Jens; Grewal, Dhruv; Roggeveen, Anne L.; … - 2014
Persistent link: https://www.econbiz.de/10010424895
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Do digital displays enhance sales? : role of retail format and message content
Roggeveen, Anne L.; Nordfält, Jens; Grewal, Dhruv - In: Journal of retailing 92 (2016) 1, pp. 122-131
Persistent link: https://www.econbiz.de/10011484113
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Does the presence of a mannequin head change shopping behavior?
Lindström, Annika; Berg, Hanna; Nordfält, Jens; … - In: Journal of business research : JBR 69 (2016) 2, pp. 517-524
Persistent link: https://www.econbiz.de/10011435958
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Roles of retailer tactics and customer-specific factors in shopper marketing : substantive, methodological, and conceptual issues
Grewal, Dhruv; Roggeveen, Anne L.; Nordfält, Jens - In: Journal of business research : JBR 69 (2016) 3, pp. 1009-1013
Persistent link: https://www.econbiz.de/10011440069