"This book focuses on participative consumerism through evolutionary digital marketing. It covers topics such as e-marketing, technology and the internet as a market tool, consumer engagement on social media platforms, the role of content management in online market, integrated online-offline...

"This book focuses on participative consumerism through evolutionary digital marketing. It covers topics such as e-marketing, technology and the internet as a market tool, consumer engagement on social media platforms, the role of content management in online market, integrated online-offline...

"This book examines the importance and the effective utilization of eWOM content for the positioning of products and services that illustrate the value of user generated content for influencing customer decision making in diverse business sectors"--

"This book examines the importance and the effective utilization of eWOM content for the positioning of products and services that illustrate the value of user generated content for influencing customer decision making in diverse business sectors"--