Similar Search Results

Comparisons of media types and congruence in positioning of service brands

Blankson, Charles; Kalafatis, Stavros P.; Coffie, Stanley; … - In: The journal of product & brand management 23 (2014) 3, pp. 162-179

Persistent link: https://www.econbiz.de/10010393869

Strategic prescriptive theories in the business context of an emerging economy

Coffie, Stanley; Blankson, Charles - In: Journal of strategic marketing 26 (2018) 5, pp. 373-384

Persistent link: https://www.econbiz.de/10011903349

Positioning strategies by foreign retailers at the Accra Mall in Ghana : a case study approach

Blankson, Charles; Ketron, Seth; Coffie, Stanley - In: Journal of managerial issues : JMI 29 (2017) 3, pp. 294-314

Persistent link: https://www.econbiz.de/10011735468

A review and evaluation of market orientation research in an emerging African economy

Coffie, Stanley; Blankson, Charles; Dadzie, Samuel Ato - In: Journal of strategic marketing 28 (2020) 7, pp. 565-582

Persistent link: https://www.econbiz.de/10012313924

Branding and positioning in base of pyramid markets in Africa : innovative approaches

Blankson, Charles; Coffie, Stanley - 2020

Introduction -- Positioning strategies for branding services in BoPM -- Marketing mix strategies for service brands in BoPM in Africa -- Positioning strategies and positioning activities of upscale retailers in BoPM in Africa -- Social networks and relationships for positioning micro and small...

Persistent link: https://www.econbiz.de/10012035736