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Perceived risks and choices in entrepreneurs' new venture decisions
Forlani, David; Mullins, John W. - In: Journal of business venturing 15 (2000) 4, pp. 305-322
Persistent link: https://www.econbiz.de/10001509980
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Missing the boat or sinking the boat : a study of new venture decision making
Mullins, John W.; Forlani, David - In: Journal of business venturing 20 (2005) 1, pp. 47-69
Persistent link: https://www.econbiz.de/10002468833
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Missing the Boat or Sinking the Boat : A Study of New Venture Decision Making
Mullins, John W. - 2009
This study examine sthe effects of a number of contextual factors on risky new venture decisions.These factors include the source of funding for a proposed venture and the entrepreneur’s own risk propensities, perceptions, and skills.Following a brief discussion of the risk construct, it is...
Persistent link: https://www.econbiz.de/10013154375
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An experimental study of customer effort, expectation, and satisfaction
Cardozo, Richard N. - In: Journal of marketing research : JMR 2 (1965) 3, pp. 244-249
Persistent link: https://www.econbiz.de/10001976295
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An experimental study of customer effort, expectation, and satisfaction
Cardozo, Richard N. - In: Consumer behavior : contemporary research in action, (pp. 413-423). 1971
Persistent link: https://www.econbiz.de/10001976301
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How task structure and outcome comparisons influence women's and men's risk-taking self-efficacies : a multi-study exploration
Forlani, David - In: Psychology & marketing 30 (2013) 12, pp. 1088-1107
Persistent link: https://www.econbiz.de/10010232493
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Early growth decisions of entrepreneurs : the influence of competency and prior performance under changing market conditions
Mullins, John W. - In: Journal of business venturing 11 (1996) 2, pp. 89-105
Persistent link: https://www.econbiz.de/10001202051
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Where do good ideas come from?
Mullins, John W. - In: Financial times handbook of management, (pp. 650-653). 2004
Persistent link: https://www.econbiz.de/10002756126
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The new business road test : what entrepreneurs and executives should do before writing a business plan
Mullins, John W. - 2010 - 3rd ed
Persistent link: https://www.econbiz.de/10003929104
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The new business road test : what entrepreneurs and executives should do before writing a business plan
Mullins, John W. - 2006 - 2. ed.
Persistent link: https://www.econbiz.de/10003275562