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The journal of brand management : an international journal
7
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5
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3
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2
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Can Islam and status consumption live together in the house of fashion clothing?
O’Cass, Aron
;
Lee, Wai Jin
;
Siahtiri, Vida
- In:
Journal of fashion marketing and management
17
(
2013
)
4
,
pp. 440-459
Persistent link: https://www.econbiz.de/10010198000
Saved in:
2
An examination of consumer embarrassment and repatronage intentions in the context of emotional service encounters
Grace, Debra
- In:
Journal of retailing and consumer services
16
(
2009
)
1
,
pp. 1-9
Persistent link: https://www.econbiz.de/10003803115
Saved in:
3
Building and measuring employee-based brand equity
King, Ceridwyn
;
Grace, Debra
- In:
European journal of marketing : EJM
44
(
2010
)
7/8
,
pp. 938-971
Persistent link: https://www.econbiz.de/10008650644
Saved in:
4
Employee brand equity : scale development and validation
King, Ceridwyn
;
Grace, Debra
;
Funk, Daniel C.
- In:
The journal of brand management : an international journal
19
(
2011/12
)
4
,
pp. 268-288
Persistent link: https://www.econbiz.de/10009428111
Saved in:
5
An empirical analysis of franchisee value-in-use, investment risk and relational satisfaction
Grace, Debra
;
Weaven, Scott
- In:
Journal of retailing
87
(
2011
)
3
,
pp. 366-380
Persistent link: https://www.econbiz.de/10009380006
Saved in:
6
What went wrong? : franchisors and franchisees disclose the causes of conflict in franchising
Frazer, Lorelle
;
Weaven, Scott
;
Giddings, Jeff
;
Grace, Debra
- In:
Qualitative market research : an international journal
15
(
2012
)
1
,
pp. 87-103
Persistent link: https://www.econbiz.de/10009503721
Saved in:
7
Exploring brand extensions in the context of franchising in Australia
Weaven, Scott
;
Grace, Debra
;
Jones, Ryan
- In:
The journal of brand management : an international journal
19
(
2011/12
)
5
,
pp. 425-437
Persistent link: https://www.econbiz.de/10009511229
Saved in:
8
The influence of service brand orientation on hotel employees' attitude and behaviors in China
King, Ceridwyn
;
So, Kevin Kam Fung
;
Grace, Debra
- In:
International journal of hospitality management
34
(
2013
),
pp. 172-180
Persistent link: https://www.econbiz.de/10009766712
Saved in:
9
Challenging the use of generational segmentation through understanding of self-indentity
Gardiner, Sarah
;
Grace, Debra
;
King, Ceridwyn
- In:
Marketing intelligence & planning
31
(
2013
)
6
,
pp. 639-653
Persistent link: https://www.econbiz.de/10010226611
Saved in:
10
Developing brand champions : a franchaisee perspective
King, Ceridwyn
;
Grace, Debra
;
Weaven, Scott
- In:
Journal of marketing management : MM
29
(
2013
)
11/12
,
pp. 1308-1336
Persistent link: https://www.econbiz.de/10010209641
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