Exploring brand extensions in the context of franchising in Australia
Scott Weaven; Debra Grace; Ryan Jones
| Year of publication: |
2012
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|---|---|
| Authors: | Weaven, Scott ; Grace, Debra ; Jones, Ryan |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 19.2011/12, 5, p. 425-437
|
| Subject: | Franchising | Markentransfer | Brand extension | Konsumentenverhalten | Consumer behaviour | Australien | Australia |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009511229