Exploring brand extensions in the context of franchising in Australia
| Year of publication: |
2012
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|---|---|
| Authors: | Weaven, Scott ; Grace, Debra ; Jones, Ryan |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 20981326. - Vol. 19.2012, 5 (23.2.), p. 425-438
|