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A narrative review and meta-an...
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Ranjan, Kumar Rakesh
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A narrative review and meta-analysis of service interaction quality : new research directions and implications
Ranjan, Kumar Rakesh
;
Sugathan, Praveen
;
Rossmann, Alexander
- In:
The journal of services marketing
29
(
2015
)
1
,
pp. 3-14
Persistent link: https://www.econbiz.de/10010531151
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Drivers of user engagement in eWoM communication
Rossmann, Alexander
;
Ranjan, Kumar Rakesh
;
Sugathan, Praveen
- In:
The journal of services marketing
30
(
2016
)
5
,
pp. 541-553
Persistent link: https://www.econbiz.de/10011615554
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Atypical shifts post-failure : influence of co-creation on attribution and future motivation to co-create
Sugathan, Praveen
;
Ranjan, Kumar Rakesh
;
Mulky, Avinash G.
- In:
Journal of interactive marketing : a quarterly …
38
(
2017
),
pp. 64-81
Persistent link: https://www.econbiz.de/10011695225
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An examination of the emotions that follow a failure of co-creation
Sugathan, Praveen
;
Ranjan, Kumar Rakesh
;
Mulky, Avinash G.
- In:
Journal of business research : JBR
78
(
2017
),
pp. 43-52
Persistent link: https://www.econbiz.de/10011736218
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5
When co-production fails : the role of customer's internal attributions and impression management concerns
Sugathan, Praveen
;
Ranjan, Kumar Rakesh
- In:
Journal of business research : JBR
121
(
2020
),
pp. 535-548
Persistent link: https://www.econbiz.de/10012417375
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Co-creating the tourism experience
Sugathan, Praveen
;
Ranjan, Kumar Rakesh
- In:
Journal of business research : JBR
100
(
2019
),
pp. 207-217
Persistent link: https://www.econbiz.de/10012023796
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7
Frankreichs vierte Republik
Siegfried, André
-
1959
Persistent link: https://www.econbiz.de/10014413199
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8
Vertrauen in Marketing und Vertrieb
Rossmann, Alexander
- In:
Macht des Vertrauens : Perspektiven und aktuelle …
,
(pp. 221-243)
.
2013
Persistent link: https://www.econbiz.de/10010252270
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9
Trust in interfirm relationships : expanding insights into relational capabilities and customer preferences
Rossmann, Alexander
-
2011
Persistent link: https://www.econbiz.de/10010191070
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10
Social Media - eine neue Logik für das Marketing?
Rossmann, Alexander
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
28
(
2011
)
2
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pp. 55-60
Persistent link: https://www.econbiz.de/10008987070
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