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Validating and extending the sport brand personality scale
Mitsis, Ann
;
Leckie, Civilai
- In:
Journal of service theory and practice : JSTP
26
(
2016
)
2
,
pp. 203-221
Persistent link: https://www.econbiz.de/10011515416
Saved in:
2
Do generational membership and psychographic characteristics influence positive word of mouth in a university context?
Mitsis, Ann
;
Foley, Patrick
- In:
Asian Academy of Management journal : AAMJ
17
(
2012
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10009676040
Saved in:
3
An empirical model of home internet service quality in Thailand
Thaichon, Paramaporn
;
Lobo, Antonio
;
Mitsis, Ann
- In:
Asia Pacific journal of marketing and logistics
26
(
2014
)
2
,
pp. 190-210
Persistent link: https://www.econbiz.de/10010349451
Saved in:
4
Do business students' culturally anchored values shape student-driven or teacher-driven learning style preferences?
Mitsis, Ann
;
Foley, Patrick W.
- In:
Journal of marketing education : JME
31
(
2009
)
3
,
pp. 240-252
Persistent link: https://www.econbiz.de/10003910705
Saved in:
5
Generation Y's athlete role model perceptions on PWOM behaviour
Buksa, Ivan
;
Mitsis, Ann
- In:
Young consumers : insight and ideas for responsible …
12
(
2011
)
4
,
pp. 337-347
Persistent link: https://www.econbiz.de/10009425038
Saved in:
6
Achieving customer loyalty through service excellence in internet industry
Thaichon, Paramaporn
;
Lobo, Antonio
;
Mitsis, Ann
- In:
International journal of quality and service sciences
6
(
2014
)
4
,
pp. 274-289
Persistent link: https://www.econbiz.de/10010469099
Saved in:
7
Reach for Generation Y : using celebrity endorsement to communicate about nonprofit causes with young people in Australia
Branigan, Elizabeth
;
Mitsis, Ann
- In:
International journal of nonprofit & voluntary sector …
19
(
2014
)
4
,
pp. 314-321
Persistent link: https://www.econbiz.de/10011378459
Saved in:
8
Customer participation, innovative aspects of services and outcomes
Nyadzayo, Munyaradzi
;
Leckie, Civilai
;
Johnson, Lester W.
- In:
Marketing intelligence & planning
41
(
2023
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10013532100
Saved in:
9
Credibility and price premium-based competitiveness for industrial brands
Leckie, Civilai
;
Dwivedi, Abhishek
;
Johnson, Lester W.
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014364473
Saved in:
10
Cognitive and affective trust between Australian exporters and their overseas buyers
Zur, Andrew
;
Leckie, Civilai
;
Webster, Cynthia M.
- In:
Australasian marketing journal
20
(
2012
)
1
,
pp. 73-79
Persistent link: https://www.econbiz.de/10009507928
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