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Investigating a comparative evaluation approach in explaining loyalty
Jaiswal, Anand Kumar
;
Lemmink, Jos
- In:
Marketing intelligence & planning
35
(
2017
)
7
,
pp. 937-954
Persistent link: https://www.econbiz.de/10011798112
Saved in:
2
Brand and societal effects of using sex in advertisements targeted at adolescents : an experiment-based study
Bains, Karnika
;
Dewani, Prem Prakash
;
Jaiswal, Anand Kumar
-
2023
Persistent link: https://www.econbiz.de/10014387914
Saved in:
3
The effect of relationship and transactional characteristics on customer retention in emerging online markets
Jaiswal, Anand Kumar
;
Niraj, Rakesh
;
Park, Chang Hee
; …
- In:
Journal of business research : JBR
92
(
2018
),
pp. 25-35
Persistent link: https://www.econbiz.de/10011925243
Saved in:
4
Unsustainability of sustainability : cognitive frames and tensions in Bottom of the Pyramid projects
Sharma, Garima
;
Jaiswal, Anand Kumar
- In:
Journal of business ethics : JOBE
148
(
2018
)
2
,
pp. 291-307
Persistent link: https://www.econbiz.de/10011816357
Saved in:
5
Managing job applications online : integrating website informativeness and compatibility in theory of planned behaviour and technology acceptance model
Parikh, Abhishek
;
Patel, Jayesh D.
;
Jaiswal, Anand Kumar
- In:
Decision : official journal of Indian Institute of …
48
(
2021
)
1
,
pp. 97-113
Persistent link: https://www.econbiz.de/10012585014
Saved in:
6
Reverse innovation : a conceptual framework
Malodia, Suresh
;
Gupta, Shaphali
;
Jaiswal, Anand Kumar
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
5
,
pp. 1009-1029
Persistent link: https://www.econbiz.de/10012301300
Saved in:
7
Connecting smallholders' marketplace decisions to agricultural market reform policy in India : an empirical exploration
Argade, Aashish
;
Laha, Arnab Kumar
;
Jaiswal, Anand Kumar
- In:
Journal of macromarketing
41
(
2021
)
3
,
pp. 471-483
Persistent link: https://www.econbiz.de/10012593664
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8
A mathematical model for pollution and cost optimised logistics based on environmental vehicle standards for SMEs
Jaiswal, Anand Kumar
;
Samuel, Cherian
;
Ganesh, G. Abhishek
- In:
International journal of services and operations …
39
(
2021
)
2
,
pp. 181-211
Persistent link: https://www.econbiz.de/10012522556
Saved in:
9
Antecedents to firm performance during re-internationalization
Ali, Salman
;
Mathur, Ajeet N.
;
Jaiswal, Anand Kumar
- In:
Australian journal of management
47
(
2022
)
3
,
pp. 423-453
Persistent link: https://www.econbiz.de/10013396290
Saved in:
10
Impact of financial literacy on consumer financial behavior : a systematic review and research agenda using TCCM framework
Negi, Pushpa
;
Jaiswal, Anand Kumar
- In:
International journal of consumer studies
48
(
2024
)
3
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014531764
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