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Demangeot, Catherine
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Branding beyond prejudice : navigating multicultural marketplaces for consumer well-being
Kipnis, Eva
;
Broderick, Amanda J.
;
Demangeot, Catherine
; …
- In:
Journal of business research : JBR
66
(
2013
)
8
,
pp. 1186-1194
Persistent link: https://www.econbiz.de/10009756089
Saved in:
2
Exploration and its manifestations in the context of online shopping
Demangeot, Catherine
;
Broderick, Amanda J.
- In:
Journal of marketing management : MM
26
(
2010
)
13/14
,
pp. 1256-1278
Persistent link: https://www.econbiz.de/10008810704
Saved in:
3
Consumer multiculturation : consequences of multicultural identification for brand knowledge
Kipnis, Eva
;
Broderick, Amanda J.
;
Demangeot, Catherine
- In:
Brands : interdisciplinary perspectives
,
(pp. 215-241)
.
2015
Persistent link: https://www.econbiz.de/10010478959
Saved in:
4
Consumer perceptions of online shopping environments : a gestalt approach
Demangeot, Catherine
;
Broderick, Amanda J.
- In:
Psychology & marketing
27
(
2010
)
2
,
pp. 117-140
Persistent link: https://www.econbiz.de/10003945269
Saved in:
5
Engaging customers during a website visit : a model of website customer engagement
Demangeot, Catherine
;
Broderick, Amanda J.
- In:
International journal of retail & distribution management
44
(
2016
)
8
,
pp. 814-839
Persistent link: https://www.econbiz.de/10011615493
Saved in:
6
Consumer Multicultural Identity Affiliation : reassessing identity segmentation in multicultural markets
Kipnis, Eva
;
Demangeot, Catherine
;
Pullig, Chris
; …
- In:
Journal of business research : JBR
98
(
2019
),
pp. 126-141
Persistent link: https://www.econbiz.de/10012007222
Saved in:
7
On becoming a culturally plural consumer
Sankaran, K.
;
Demangeot, Catherine
- In:
The journal of consumer marketing
28
(
2011
)
7
,
pp. 540-548
Persistent link: https://www.econbiz.de/10009407489
Saved in:
8
Toward intercultural competency in multicultural marketplaces
Demangeot, Catherine
;
Adkins, Natalie Ross
;
Mueller, …
- In:
Journal of public policy & marketing : JPP & M ; an …
32
(
2013
),
pp. 156-164
Persistent link: https://www.econbiz.de/10009774912
Saved in:
9
Cultural pluralism : uncovering consumption patterns in a multicultural environment
Demangeot, Catherine
;
Sankaran, Kizhekepat
- In:
Journal of marketing management : MM
28
(
2012
)
7/8
,
pp. 760-783
Persistent link: https://www.econbiz.de/10009577012
Saved in:
10
Practising conviviality : social uses of ethnic cuisine in an Asian multicultural environment
Zafari, Katayoun
;
Allison, Gareth
;
Demangeot, Catherine
- In:
The journal of consumer marketing
32
(
2015
)
7
,
pp. 564-575
Persistent link: https://www.econbiz.de/10011482291
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