Consumer Multicultural Identity Affiliation : reassessing identity segmentation in multicultural markets
Eva Kipnis, Catherine Demangeot, Chris Pullig, Amanda J. Broderick
| Year of publication: |
2019
|
|---|---|
| Authors: | Kipnis, Eva ; Demangeot, Catherine ; Pullig, Chris ; Broderick, Amanda J. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 98.2019, p. 126-141
|
| Subject: | Multicultural markets | Consumer cultural identity | Market segmentation | Culture | Marketing | Kulturelle Identität | Cultural identity | Marktsegmentierung | Konsumentenverhalten | Consumer behaviour | Interkulturelle Beziehungen | Cross-cultural relations | Marketingmanagement | Marketing management | Internationales Marketing | International marketing | Nationalkultur | National culture | Zielgruppe | Target group | Ethnische Gruppe | Ethnic group |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2018.11.056 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012007222