The tenure-based customer retention model : a cross-cultural validation
Carolin Krautz and Stefan Hoffmann
| Year of publication: |
2017
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|---|---|
| Authors: | Krautz, Carolin ; Hoffmann, Stefan |
| Published in: |
Journal of international marketing. - Chicago, Ill. : Assoc., ISSN 1069-031X, ZDB-ID 915508-9. - Vol. 25.2017, 3, p. 83-106
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| Subject: | customer segmentation | category novice | relationship tenure | durable consumer goods | cross-cultural research | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Konsumgüter | Consumer goods | Dauerhafte Konsumgüter | Durable goods | Internationales Marketing | International marketing | Zielgruppe | Target group | Marktsegmentierung | Market segmentation | Interkulturelles Management | Cross-cultural management | Kulturelle Identität | Cultural identity | Nationalkultur | National culture |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1509/jim.16.0040 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011752717