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Designing innovative business...
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Beziehungsmarketing
9
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9
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Wrigley, Cara
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3
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Edward Elgar Publishing
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International perspectives on business innovation and disruption in design
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Journal of entrepreneurship, management and innovation : JEMI ; a quarterly journal of Nowy Sacz School of Business, National-Louis University
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ECONIS (ZBW)
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The role of emotion in product, service and business model design
Straker, Karla
;
Wrigley, Cara
- In:
Journal of entrepreneurship, management and innovation …
11
(
2015
)
1
,
pp. 11-28
Persistent link: https://www.econbiz.de/10011500856
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2
Designing an emotional strategy : strengthening digital channel engagements
Straker, Karla
;
Wrigley, Cara
- In:
Business horizons
59
(
2016
)
3
,
pp. 339-346
Persistent link: https://www.econbiz.de/10011488399
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3
Not just what they want, but why they want it : traditional market research to deep customer insights
Price, Rebecca Anne
;
Wrigley, Cara
;
Straker, Karla
- In:
Qualitative market research : an international journal
18
(
2015
)
2
,
pp. 230-248
Persistent link: https://www.econbiz.de/10011308602
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4
Typologies and touchpoints : designing multi-channel digital strategies
Straker, Karla
;
Wrigley, Cara
;
Rosemann, Michael
- In:
Journal of research in interactive marketing : …
9
(
2015
)
2
,
pp. 110-128
Persistent link: https://www.econbiz.de/10011302389
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5
Digital channels for building collaborative consumption communities
Garrett, Alex
;
Straker, Karla
;
Wrigley, Cara
- In:
Journal of research in interactive marketing : …
11
(
2017
)
2
,
pp. 160-184
Persistent link: https://www.econbiz.de/10011760766
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6
Emotionally engaging customers in the digital age : the case study of "Burberry love"
Straker, Karla
;
Wrigley, Cara
- In:
Journal of fashion marketing and management
20
(
2016
)
3
,
pp. 276-299
Persistent link: https://www.econbiz.de/10011594906
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7
The role of emotion, experience and meaning : the comparative case of Apple and Samsung
Straker, Karla
;
Wrigley, Cara
- In:
International perspectives on business innovation and …
,
(pp. 231-255)
.
2016
Persistent link: https://www.econbiz.de/10011635918
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8
Designing innovative business models with a framework that promotes experimentation
Wrigley, Cara
;
Straker, Karla
- In:
Strategy & leadership : a publication of Strategic …
44
(
2016
)
1
,
pp. 11-19
Persistent link: https://www.econbiz.de/10011530394
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9
Designing new business models : blue sky thinking and testing
Wrigley, Cara
;
Bucolo, Sam
;
Straker, Karla
- In:
Journal of business strategy
37
(
2016
)
5
,
pp. 22-31
Persistent link: https://www.econbiz.de/10011618205
Saved in:
10
The role of design in the future of digital channels : conceptual insights and future research directions
Straker, Karla
;
Wrigley, Cara
;
Rosemann, Michael
- In:
Journal of retailing and consumer services
26
(
2015
),
pp. 133-140
Persistent link: https://www.econbiz.de/10011348312
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