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Managing value co-creation in consumer service systems within smart retail settings

Bassano, Clara; Piciocchi, Paolo; Spohrer, James C.; … - In: Journal of retailing and consumer services 45 (2018), pp. 190-197

Persistent link: https://www.econbiz.de/10011929967

The use of smart tourism systems to improve the destination's appeal : a case study from Caserta in Italy

Bassano, Clara; Pietronudo, Maria Cristina; Piciocchi, Paolo - In: Tourism planning and destination marketing, (pp. 239-259). 2019

Persistent link: https://www.econbiz.de/10011943564

The viable systems approach (VSA) for re-interpreting network business dynamics

Piciocchi, Paolo; Bassano, Clara; Paduano, Erica; … - In: Perspectives in business informatics research : 10th …, (pp. 304-320). 2011

Persistent link: https://www.econbiz.de/10009314089

Empowering value co-creation in the digital age

Barile, Sergio; Bassano, Clara; Piciocchi, Paolo; … - In: The journal of business & industrial marketing 39 (2024) 6, pp. 1130-1143

Persistent link: https://www.econbiz.de/10015081113

Chapter 3 Creativity, Interactive Marketing and Communication in Italian Jewellery Districts

Bassano, Clara; Piciocchi, Paolo - In: Creativity and marketing : the fuel for success, (pp. 33-50). 2021

The aim of the chapter is to highlight the limits and opportunities linked to the use of tools such as interactive marketing and communication in small creative businesses comprising Italian jewellery districts to achieve greater competitiveness of local systems on global markets. From secondary...

Persistent link: https://www.econbiz.de/10015087142

I distretti orafi italiani : tipicità degli assetti territoriali e ruolo della comunicazione

Bassano, Clara - 2008

Persistent link: https://www.econbiz.de/10003757414

Coopetition strategy and industry convergence : evidence in the Chinese banking market.

Pietronudo, Maria Cristina; Del Gaudio, Belinda Laura; … - In: Technology analysis & strategic management 35 (2023) 10, pp. 1310-1323

Persistent link: https://www.econbiz.de/10014338642

New emerging capabilities for managing data-driven innovation in healthcare : the role of digital platforms

Pietronudo, Maria Cristina; Zhou, Fuli; Caporuscio, Andrea - In: European journal of innovation management 25 (2022) 6, pp. 867-891

Persistent link: https://www.econbiz.de/10014231247

Improving business models through augmented reality applications : evidence from history, theory, and practice

Leone, Daniele; Pietronudo, Maria Cristina; Dezi, Luca - In: International journal of quality and innovation : IJQI 6 (2022) 1, pp. 28-42

Persistent link: https://www.econbiz.de/10012696911

A solution looking for problems? : A systematic literature review of the rationalizing influence of artificial intelligence on decision-making in innovation management

Pietronudo, Maria Cristina; Croidieu, Grégoire; … - In: Technological forecasting & social change : an … 182 (2022), pp. 1-19

Persistent link: https://www.econbiz.de/10013449143